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Submission   31,109


About

#MasculinitySoFragile is a Twitter hashtag used to call out and mock stereotypical male behaviors that align with the feminist concept of "toxic masculinity," which asserts that certain attributes of the Western machismo archetype can be self-detrimental to those who embrace them.

Origin

Starting on December 2nd, 2013, Twitter user @puppydogexpress[10] posted several tweets with the hashtag #MascunilinitySoFragile, which contained jokes referring to the word masculinity as if it were a frail human being (shown below).

"source":https://twitter.com/puppydogexpress/status/407619319829655552
"source":https://twitter.com/puppydogexpress/status/407621582237229057
source":https://twitter.com/puppydogexpress/status/407749460505006080

For nearly two years, the hashtag was seldom used. On June 16th, 2015, BuzzFeed[1] published a listicle featuring tweets mocking the target demographic for products and advertisements featuring stereotypically macho packaging, brand names and slogans (shown below).

"source":https://twitter.com/k3nnr/status/601079988687740928
"source":https://twitter.com/milkandcooki_/status/582896444337582080
"source":https://twitter.com/BelleJarTeam/status/594220191254519809

Spread

On September 23rd, BuzzFeed[5] published another compilation of tweets mocking products displaying overtly macho themes (shown below).

"source":https://twitter.com/onebrightlight/status/642796142057525248
"source":https://twitter.com/roIonia/status/642742466303655936
"source":https://twitter.com/bealerrr/status/633590180352385026

That day, Twitter users began using the hashtag #MasculinitySoFragile[2] in tweets mocking American machismo culture (shown below). Meanwhile, several news sites published articles about the hashtag, including Bustle,[12] AskMen,[3] The Mary Sue[13] and Mic.[14] According to the Twitter analytics site Topsy,[22] the hashtag was mentioned over 80,800 times in the first 24 hours.

"source":https://twitter.com/the_author_/status/646661077615398913
"source":https://twitter.com/THECAROLDANVERS/status/646698263479984128
"source":https://twitter.com/BrandonEvrs/status/646693734906621953
"source":https://twitter.com/delafro_/status/646702327357931520

Meanwhile, other Twitter users began hijacking the hashtag with sarcastic tweets mocking social justice issues.[7][8] Additionally, critics of feminism began posting similar tweets with the hashtag #FeminismSoFragile[9] (shown below).

"source":https://twitter.com/ItalyGG/status/646760525452455936
"source":https://twitter.com/Dekashoko/status/646645233543983104
"source":https://twitter.com/RemyNorth/status/646624603687755776

On 4chan that day, a thread about the hashtag was submitted to the /pol/[6] (politics) board, where many accused the tweets of being a type of flamebait. Also on September 23rd, Redditor frozen-silver submitted a post titled "Some irony from the #MasculinitySoFragile" to /r/TumblrInAction,[4] featuring a screenshot of a #MasculinitySoFragile post juxtaposed next to tweets defending the use of trigger warnings (shown below).

"Imgur":http://imgur.com/BFTbtA4

Search Interest

Not available.

External References



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#MasculinitySoFragile

#MasculinitySoFragile

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About

#MasculinitySoFragile is a Twitter hashtag used to call out and mock stereotypical male behaviors that align with the feminist concept of "toxic masculinity," which asserts that certain attributes of the Western machismo archetype can be self-detrimental to those who embrace them.

Origin

Starting on December 2nd, 2013, Twitter user @puppydogexpress[10] posted several tweets with the hashtag #MascunilinitySoFragile, which contained jokes referring to the word masculinity as if it were a frail human being (shown below).


"source":https://twitter.com/puppydogexpress/status/407619319829655552
"source":https://twitter.com/puppydogexpress/status/407621582237229057
source":https://twitter.com/puppydogexpress/status/407749460505006080

For nearly two years, the hashtag was seldom used. On June 16th, 2015, BuzzFeed[1] published a listicle featuring tweets mocking the target demographic for products and advertisements featuring stereotypically macho packaging, brand names and slogans (shown below).


"source":https://twitter.com/k3nnr/status/601079988687740928 "source":https://twitter.com/milkandcooki_/status/582896444337582080 "source":https://twitter.com/BelleJarTeam/status/594220191254519809

Spread

On September 23rd, BuzzFeed[5] published another compilation of tweets mocking products displaying overtly macho themes (shown below).


"source":https://twitter.com/onebrightlight/status/642796142057525248 "source":https://twitter.com/roIonia/status/642742466303655936 "source":https://twitter.com/bealerrr/status/633590180352385026

That day, Twitter users began using the hashtag #MasculinitySoFragile[2] in tweets mocking American machismo culture (shown below). Meanwhile, several news sites published articles about the hashtag, including Bustle,[12] AskMen,[3] The Mary Sue[13] and Mic.[14] According to the Twitter analytics site Topsy,[22] the hashtag was mentioned over 80,800 times in the first 24 hours.


"source":https://twitter.com/the_author_/status/646661077615398913 "source":https://twitter.com/THECAROLDANVERS/status/646698263479984128 "source":https://twitter.com/BrandonEvrs/status/646693734906621953 "source":https://twitter.com/delafro_/status/646702327357931520

Meanwhile, other Twitter users began hijacking the hashtag with sarcastic tweets mocking social justice issues.[7][8] Additionally, critics of feminism began posting similar tweets with the hashtag #FeminismSoFragile[9] (shown below).


"source":https://twitter.com/ItalyGG/status/646760525452455936 "source":https://twitter.com/Dekashoko/status/646645233543983104 "source":https://twitter.com/RemyNorth/status/646624603687755776

On 4chan that day, a thread about the hashtag was submitted to the /pol/[6] (politics) board, where many accused the tweets of being a type of flamebait. Also on September 23rd, Redditor frozen-silver submitted a post titled "Some irony from the #MasculinitySoFragile" to /r/TumblrInAction,[4] featuring a screenshot of a #MasculinitySoFragile post juxtaposed next to tweets defending the use of trigger warnings (shown below).


"Imgur":http://imgur.com/BFTbtA4

Search Interest

Not available.

External References

Recent Videos 1 total

Recent Images 20 total


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