Nicki Minaj Challenge
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About
Nicki Minaj Challenge is a series of fan-made videos parodying a famous Nicki Minaj Instagram post in which the singer instructs her followers how "bad bitches" leave for Prague.
Origin
On June 13th, 2017, Nicki Minaj posted a video to Instagram of her leaving on a private jet for Prague. "Attention: This is how bad bitches leave London and go to Prague," she said in the video. "You bitches can't even spell Prague." After addressing the camera, she turns and struts toward the plane, twirling once before boarding. Minaj captioned the post: "😭😭😭my only regret is not having on all my frozen water. But I had just gotten off an 8 hour flight. I was lettin y'all live 😩😭. NY to London. London to P R A G U E. For the record; dats how ya spell it. 🤣 #QueenTing #BalenciagaBarbie #ChanelBootBarbie I see both sides."
Spread
Within six days of posting, the video had received more than 11 million views and 666,000 likes.[1] On Twitter, the post received more than 14,000 retweets and 33,000 likes in six days.
That day, Nicki Minaj shared a fan video of a man parodying her video.[2] She captioned the video (shown below), "oh no baby what is you doing 😭😭😭🤣🤣😂😭😭 too soon." The video received more than 1.8 million views and 180,000 likes.
Over the next week, more fans posted parodies to YouTube, causing the word "Prague" to trend on Twitter.[3]
On June 16th, actress Zoe Kravitz[4] posted a parody video (shown below) on her Instagram page. She captioned the post, "Attention ! This is how a bad bitch leaves her hotel to go to good morning America. #nickiminajchallenge ❤️💅🏽💅🏽❤️" The post received more than 480,000 views and 96,000 likes.
On June 18th, the Instagram account @theshaderoom posted a video of Kylie Jenner attempting the challenge before stumbling. They captioned the video "Don't fall now sis #KylieJenner #NickiMinajChallenge." Within 24 hours, the video (shown below) has received more than 1.3 million views and 39,000 likes.[11]
Several viral and music news outlets covered the popularity of the challenge, including Teen Vogue, Refinery29, Hello Giggles, NME and more. Twitter published a Moments page to archive some of the most popular videos from the hashtag.[9]
Various Examples
Search Interest
External References
[1] Instagram – @nickiminaj's Post
[2] Instagram – @nickiminaj's Post
[3] Instagram – @nickiminaj's Post
[4] Instagram (via Wayback Machine) – @zoeisabellakravitz's Post
[5] Teen Vogue – The Nicki Minaj Challenge Inspires Videos by Kylie Jenner and Zoë Kravitz
[6] Refinery29 – The Internet Is Loving The #NickiMinajChallenge
[7] Hello Giggles – So many people are taking the "Nicki Minaj challenge," and here's what that means
[8] NME – The ‘Nicki Minaj Challenge’ – the craze inspiring “bad bitches” everywhere
[9] Twitter – Attention: The Nicki Minaj Challenge is all about attitude
[10] Twitter – @NICKIMINAJ's Tweet
[11] Instagram – @theshaderoom's Post
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Top Comment
Samba
Jun 20, 2017 at 08:25PM EDT