Nonowa のワの

Nonowa のワの

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Updated May 20, 2013 at 04:50PM EDT by mona_jpn.

Added Jan 20, 2012 at 06:50PM EST by Alokp.

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Nonowa is a fan-made mascot character for the Namco Bandai franchise, THE iDOLM@STER. Her official name is "ののワさん" (Nonowa-san).

This mascot character is very popular among Japanese iDOLM@STER fans. Nonowa appears not only in many of the MAD videos and fanworks for iDOLM@STER, but also in the official anime/manga series.


The main heroine of the series, Haruka Amami, is known for having a very peculiar face when she is thinking or thoughtful in the iDOLM@STER games.

An anonymous user in /ogame/ (live for online games) in 2channel first created her Shit-JIS Art by Japanese characters "no" (の) and "wa" (ワ) in November 5th, 2007.[1] This was because her eyes looked like the Japanese character "no" ( の) while her mouth looked like the Japanese character "wa" ( ワ).

1st nonowa
"I who haven't created any AA (Ascii Art) before made the AA for Haruka."

The term "Nonowa" was created by this Shit-JIS art, and at the time it was a nickname for Haruka.

However, as this simple "Nonowa "Shift-JIS art was modified by many users in various ways, gradually Nonowa gained a personality of her own. Over time, she morphed from an emote to represent Haruka and became established among iDOLM@STER fans as the super deformed character Nonowa-san.

\1のの1/. \ハワノ/ /凵ㄩㄩㄩ ·1 / バワレし ワ ヘ


The concept of the creature inspired many amateur creators. They introduced Nonowa into their works, and Nonowa was spread across the Japanese web. There are various kind of illustrations, hand-drawn animations and parody videos with the Miku Miku Dance model of Nonowa.

As a result of this, more than 800 videos related to this creature have been uploaded to Nico Nico Douga (NND)[2] and over 2000 illustrations have been posted to pixiv.[3]

In addition, Nonowa goods such as body parts for Nendoroid figures[4] and phone straps[5] were released in Doujin markets.

Other Characters

There are actually several mascots similar to Nonowa that are based off of the different iDOLM@STER characters, however Nonowa is by far the most represented.[6] Other popular characters are 美希クリ (Mikikuri) , やよクリ (Yayokuri) , and リップーナ (Rippoona) who are based off of Miki, Yayoi, and Ritsuko respectively.

Creator's Approval

This fan-made mascot has received attention from creators of the franchise.

Nonowa made cameo appearance in almost all chapters of the comic series "THE iDOLM@STER Dearly Stars: Neue Green" which ran from 2009 to 2011.

Nonowa made an appearance in the 7th episode in the 2011 anime series as a doll that belonged to one of Yayoi's siblings.

In July 2011, Nonowa was also used in NBGI's official promoting campaign on NND.

クライアント お仕事内容 露出予定時期 担当者 詳細 ドワンゴ(ニコニコ動画) ニコニコ動画HpTOP左上 2011年7月31日(日)正午頃から ののワさん テレビちゃん×ののワさんコラボキャラが、左上にランダム登場予定! 伃定)
Announcement on the Official website[7]

Search Interest

External References

[1] – 力士実装とかちょっとネタに走りすぎ (thread archive)

[2] Nico Nico Douga – Search results for ののワさん

[3] pixiv – Search results for ののワ

[4] BLUE DRAGON artworks

[5] くるくる堂 – ののワさん携帯すとらっぷ (Japanese)

[6] Project-iM@S Wiki – Nonowa and the creatures

[7] THE iDOLM@STER for Animation OFFICIAL PAGE – リアル765プロ企画 – 決定したお仕事 (Japanese)

Recent Videos 3 total

Recent Images 18 total

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