Office Siren Trend
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About
Office Siren Trend is a fashion trend inspired by 90s and early 2000s, corporate culture and elements of the femme fatale aesthetic. The trend emerged on TikTok in late 2023 and early 2024, usually featuring sleek, sexy office wear, including skintight pencil skirts, button-downs with a revealing touch, and accessories such as glasses and heels. The office siren has been the subject of fan arts, memes and viral debate regarding the fashion trend.
Origin
On September 17th, 2023, TikTok[1] user @asias.jpg posted one of the earliest mentions of the "office siren" fashion trend, describing the movement as a corporate aesthetic, often using iconic 90s and early 2000s figures as inspiration. The video (seen below) amassed over 448,000 plays and 71,000 likes in two years.
@asias.jpg My Favorite Fashion Month 🍂🫶🏽 #trendanalysis #fallfashion #digitalmoodboard #fashionanalysis #officesiren ♬ Moody – Halima Nilu
Vogue[2] describes the office siren as a digital native trend, "grabbing a foothold among young women on TikTok, many of whom had probably never worked in a corporate environment."
Spread
The office siren trend gained traction in late 2023 and 2024, spawning essay videos, memes and content based on the corporate fashion. For example, on October 22nd, 2023, X[3] user @saintdoII posted a markgong ss24 ‘office siren’ ad campaign shоt by volta jpg (seen below), amassing more than 156,000 views and 4,200 likes in two years.
On November 27th, 2023, YouTuber[4] SACHEU posted a video titled "The 2000's Office Siren Makeup Tutorial," explaining the trend and how to do a makeup in the style (seen below), which received over 518,000 views and 46,000 likes in two years.
On March 15th, 2025, TikTok[5] user @zan2real posted a video wearing an office siren outfit while pretending to work in front of a PC at the beach. The video (seen below) amassed more than 6 million plays and 1.6 million likes in a month.
@zan2real The real office siren🤸🏿♀️👩🏾💻 #fyp #officesiren #2000s #OOTD #fashion #2000snostalgia #fashioninfluencer #pintrestaesthetic #pinterest #australia #melbourne ♬ original sound – mari
Various Examples
@limodorum No time off @naarshe @7 #officesiren #siren #worklife #corporatelife #workfromhome #sirensong #worklifebalance ♬ Tati TV PG – illumitati 7\
@zodiac.boyfriend office siren 🧜🏻♂️ videography by: @Photographer San Diego & NYC What I find most interesting about the office siren trend is how it is trending while Saturn is in Pisces. The planet Saturn symbolizes hard work & structure (hence the corporate ‘office’ attire) while Pisces is symbolized by the two fish (‘siren’) swimming in opposite directions. One fish symbolizes fantasy and the other fish symbolizes reality. When we connect Saturn and Pisces together, we get the ‘Office Siren.’ #saturn #pisces #officesiren #siren #zodiacboyfriend #corporate #fashiontiktok ♬ original sound – mari
Search Interest
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