About

"Oh Look. It's THIS thread again" is a weary expression indicating that a topic of conversation has appeared many times before within an online discussion forum. The remark is often used to caption reaction images featuring exhausted or annoyed-looking characters.

Origin

The earliest known use of the phrase "It's this thread again" in an online discussion was posted by DIYAudio Forums^[1] member SteveCallas, on December 5th, 2006, when replying to a thread regarding subwoofer loudspeakers.

Spread

On October 9th, 2009, GiantBomb Forums^[2] member rjayb89 posted the earliest known reaction image containing the expression, which featured a man looking perturbed while resting his head in his hand (shown below, left). On April 3rd, 2010, the 4chan media archive site Chan4Chan^[3] collected an image of a man resting his head on his hand at a computer with the same caption (shown below, right)

On June 5th, 2011, a thread about the phrase was created on the League of Legends Forums.^[10] On February 29th, 2012, a thread titled "Oh look, it's this thread again" was posted to the World of Warcraft Forums regarding a common complaint about the game's loot mechanics. On July 27th, 2015, the phrase was used in a post discussing mechanics in the ranked mode of the online card game Hearthstone in the /r/hearthstone^[11] subreddit.

Various Examples

This Will Be The Sixth Time We Have Made A Thread About It

"This will be the sixth time we have made a thread about it" is the caption of a reaction image conveying a similar sentiment, which features a close-up picture of actor Helmut Bakaitis as The Architect in the 2003 film Matrix Reloaded. On February 17th, 2011, the image was posted to the /r/pics^[9] subreddit with the full caption "This will be the sixth time we have created a thread about it and we have become exceedingly efficient at it" (shown below). In the comments section, Redditor Fish9 claimed the image was originally posted by user snipawolf before his former account was deleted.

Search Interest

External References