Williams and a meme explains the traduire concept.

Estee Williams / TikTok Tradwife

Part of a series on Trad Girl / Tradwife. [View Related Entries]

Updated Feb 28, 2023 at 05:01PM EST by Zach.

Added Feb 28, 2023 at 02:39PM EST by Aidan Walker.

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Estee Williams, also known as the TikTok Tradwife, is an influencer and homemaker from Richmond, Virginia who posts videos about her "traditional" lifestyle on TikTok (@esteecwilliams). She describes "submitting to her husband" and wears 1950s-style clothing while performing domestic tasks, often drawing comparisons to the Trad Wife meme. Commentators online began discussing Williams in February 2023, some criticizing her trad lifestyle and pointing out that her influencer career complicated her claims to be a "traditional wife."


Williams (born Esther Allen) began her adult life on what she describes as the "boss babe" trajectory: she attended college, studied meteorology and worked as a nanny. But after she met her now-husband Conner Williams, she chose to adopt the tradwife lifestyle, according to an interview given to an Australian news morning show on February 22nd, 2023.[2]

The Morning Show last Tuesday "The husband, he's the head of the household... and the wife is the homemaker' Estee Williams dropped out studying meteorology at college to follow her dream of being a stay-at-home housewife, now commonly known as a 'Trad Wife'

Williams posted her earliest TikTok video on March 1st, 2022, which was a how-to guide to making borscht (what she calls a "Russian-Ukrainian dish") just a week after Russia invaded Ukraine (seen below).

@esteecwilliams Ukrainian Borscht soup part 1 #PepsiApplePieChallenge #CorollaCrossStep #fyp #russian #ukrainian #cooking ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

Prior to married life, Estee Williams was also a weightlifter, as described in the story time TikTok (seen below, left).[6] Her motivation for the "trad wife" lifestyle choice is also explicitly religious, with Williams posting about practices like "Christian veiling" (seen below, right).[7]


Conner Williams works for an electrical, heating, and air service in Richmond Virginia, while Estee Williams manages the house, posts on TikTok and talks with the press. In the first two months of 2023, she was interviewed by 7News in Australia, the Daily Mail and the New York Post.[6] The Williamses married on January 7th, 2023, according to the custom website created for their nuptials.[5]

Online History

Her content on TikTok ranges from recipe videos (such as the one below, left, in which she "wears my Marilyn Monroe dress") and collages about her lifestyle as a tradwife, which show her cooking, cleaning and styling herself (seen below, right).[3][4]


Alongside her rise to prominence in late 2022 and early 2023, many on TikTok have criticized Williams, including TikToker kierabreaugh, who dueted with Williams and criticized her use of Marilyn Monroe-inspired aesthetics in a video on September 6th, 2022, that received over 7,200 likes in five months (seen below).[8]


In February 2023 as she went viral online, Williams saw even more pushback on Twitter, where clips of her TikTok content were heavily criticized by many. A viral tweet sharing one of her videos by user @carryonfolks, a self-described "red pill" account committed to "dismantling anti-Tate lies and deception," shared a video of Williams on February 19th, 2023, receiving almost 13,000 likes and 15,000 retweets or quote tweets in one week.[9]

Commentary and quote-tweets about this video largely focused on Williams' perceived hypocrisy. For example, Twitter user @megantheevallium (seen below, left) posted a thread criticizing her life choices, receiving over 6,000 likes on the initial post on February 26th, 2023, in two days.[10] On February 25th, Twitter user @entmoots pointed out that Williams' lifestyle does not actually resemble that of a 1950s housewife, earning over 43,000 likes in a similar timeframe (seen below, right).[11]

"CLASSY" FRED BLASSIE @megantheevalium. Replying to @megantheevalium Also after some deep diving I've determined: she cannot spell. She uses the wrong to and too. She was corrected on her pronunciation of potpourri and says controversial like "controverSEEall" I wonder if she realized the limits to her intelligence and was like f---... ₁160.7K 22 26 46 "CLASSY" FRED BLASSIE @megantheevalium. Feb 26 I'm not retaining anything I learn in college classes and because she's so dumb she could only think of an extremely cartoony version of a 1950's American wife as a way out, but failed to realize that those women weren't happy either and had to take Miltowns just to survive. ₁ 140.5K 11 24 2 1,545 Noah @ski_damn Feb 26 Replying to @megantheevalium Bro looks gay too, or at least not the masculine-type seeking out a tradwife 12 929 17 5 Feb 26 930 "CLASSY" FRED BLASSIE @megantheevalium · Feb 26 Replying to @ski_damn I thought the same. I get the feeling he doesn't even necessarily want her to dress like that she's just really eager to please and he's just like sure why not 1,031 127.5K ↑ 120.3K time for the urn @entmoots Tradwife is when I buy fast fashion approximations of what I think women wore in the 50s and also have a full time job and income stream as a content creator Sense @carryonfolks Feb 19 #Tradwife #feminine Show this thread 0:46 10.6M views While the world continues to condemn traditional wives... 5:14 AM Feb 25, 2023 1.4M Views 2,445 Retweets 47 Quote Tweets 43K Likes : Tik Tok streewilliams

Trad Girl / Tradwife

Trad Girl or Tradwife refers to a female Wojak variation with blond hair and wearing a blue floral sundress. Initially circulated on 4chan in posts related to traditional and conservative values, the character received more significant spread online after gaining popularity in Yes Chad memes and other Wojak Comics.

External References

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Top Comments


>what she describes as the "boss babe" trajectory: she attended college, studied meteorology and worked as a nanny

Uh, when was being a nanny part of a "boss babe" trajectory? I mean the meteorology is a bit of a mis-step but being a domestic servant to takes care of kids is basically the exact opposite of a "boss-babe" job, and is pretty much a "I would like to be a tradwife" job.

This kind of thing is a weird LARP anyway. I don't know if she actually thinks this or if she's just doing it for money and attention, but if you're regularly posting videos about your life on TikTok then you've already long forgone any semblance of living with a 1950s lifestyle or mindset.


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