Overview

Sister Cindy or Cindy Smock is a Christian confrontational evangelist known for her eccentric appearances at college campuses where she spreads the word of the Bible, directly confronts students for being sinful and discourages promiscuity along with her husband, Brother Jed. Cindy has a large social media presence and is best known on TikTok, where she is largely a subject of mockery for the way she spreads her beliefs, including her perceived homophobic and slut shaming rhetoric and her catchphrase, "Be a ho no mo."

Online History

Sister Cindy is a roaming evangelist along with her husband, Brother Jed Smock. On her About page on brojed.com,^[1] there is a story written by Jed about how the two met at the University of Florida. Jed called her out for being sinful, nicknaming her the "Disco Queen" and she eventually ended up joining his congregation and marrying him to teach the gospel. According to Cindy, she has been traveling to schools to preach the gospel for over 40 years, gaining a significant following of supporters, haters and people who ironically enjoy her.

On May 26th, 2007, YouTuber RetroColumbus posted three videos of Sister Cindy and Jed on Sally Jessy Raphael, garnering between 31,000 to 44,000 views in 14 years (shown below). The segment has Jed and Cindy criticize the practice of "de-baptism," where some people were revoking their baptisms after denouncing God.

Cindy started gaining viral acclaim on TikTok in March 2021. On March 2nd, 2021, a now-deleted video of her saying "it's time to do some good old fashioned slut shaming" started going viral on the platform, marking her first viral video (shown below).

On March 22nd, 2021, TikToker @boilyourbottoms posted a video of her saying, "Don't kiss a girl and like it," during a stop at the University of Texas, garnering over 5.4 million views in a year (shown below, left). The next day, TikToker @bucketheadd posted another clip from the rally, garnering over 52,000 views in roughly the same span of time (shown below, right).

On September 25th, TikToker @grace_reising posted a video of her boyfriend kissing a person dressed as Jesus as part of Cindy's preaching at their school, garnering over 1.7 million views in a year (shown below).

On November 30th, Vice posted a documentary to YouTube about Sister Cindy, garnering over 290,000 views in a year (shown below). In the video, she claims she's been preaching on college campuses for over 44 years. She explains how she did not grow up Christian and was really into the disco scene, then saw her now-husband Jeb preaching at her college. She tried to seduce him to prove he was a hypocrite but he wouldn't cave, resulting in her starting to explore his beliefs more seriously.

Videos of Sister Cindy, including her own videos, regularly went viral throughout 2022. On April 14th, 2022, TikToker @reptilelegittt posted a clip where Cindy explains why hos are evil, garnering over 81,000 views in seven months (shown below, left). On June 6th, she posted a video where she fumbled to say her catchphrase, garnering over 7 million views in five months (shown below, right).

Online Presence

Sister Cindy is active on Instagram^[2] (sister_cindy) where she has over 16,700 followers. She is most active on TikTok^[3] (@sistercindyforreal) where she has over 400,000 followers. Cindy sells official merch with her catchphrase "be a ho no mo" on Bonfire.^[4]

Search Interest

External References