About

#Pokemonmastersex refers to an intentionally ambiguous capitalization of the hashtag #PokemonMastersEX" associated with the mobile video game Pokémon Masters EX. In early September 2020, Twitter users started intentionally miscapitalizing the hashtag so it could be interpreted as "Pokémon Master Sex" and not "Pokémon Masters EX." The jokes about "Pokemon Master Sex" saw a subsequent burst in popularity on the platform.

History

On August 25th, 2020, the official Twiter^[1] account for the mobile video game Pokémon Masters announced that the game's name was officially changed to Pokémon Masters EX, tweeting the hashtag #PokemonMastersEX (tweet and cover image shown below).

In the following weeks, both the official account for the game and other Twitter users posted viral tweets using the hashtag; for example, on August 29th, Pokémon Masters EX Twitter^[2] account made a tweet containing the hashtage that received over 1,100 retweets and 5,300 likes in four days. On the same day, Twitter^[3] user @vergolophus posted a meme tagged with the hashtage #pokemonmastersEX that received over 4,100 retweets and 15,300 likes in the same period (shown below).

GOT PHERAMOSA LOL #pokemonmasters #pokemonmastersEX pic.twitter.com/fJGXVOvqiZ

— ✨Vergo/ベルゴさん✨ (@vergolophus) August 29, 2020

On September 1st, 2020, Twitch streamer and Twitter^[4] user @FiendRiver posted the first viral tweet containing the intentionally miscapitalized "#pokemonmastersex" hashtag, also posting a Floating Boy Chasing Running Boy based on the joke. The tweet (shown below, left) received over 13,600 retweets and 45,500 likes in one day.

Spread

Following the @FiendRiver's tweet, posts containing the intentionally miscapitalized hashtag gained viral spread on Twitter. For example, a September 1st tweet^[5] by user @BulbaGanda received over 2,300 retweets and 10,200 likes in one day (shown below, left). A same-day Sbubby edit by user @MarioIsBroken^[6] received over 6,100 retweets and 31,600 likes (shown below, right).

On September 1st, at approximately 9am EST, the hashtag achieved the number one position in worldwide Twitter trends.^[7]

Various Examples

me after some #pokemonmastersex pic.twitter.com/jWjnVyLcYd

— Mari (@stogbulb) September 1, 2020

Seeing the #PokemonMastersEx hashtag… pic.twitter.com/QSQCnRIRTD

— KFC Gaming (@kfcgaming) September 1, 2020

Thanks Twitter#pokemonmastersex pic.twitter.com/JitgxWXfI5

— alondra 💕@ hiatus!!!!! (@constarlations) September 1, 2020

Search Interest

External References