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Pushpin Emoji Detour
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About
Pushpin Emoji Detour refers to a snowclone which grew popular on Twitter in late 2018. In the snowclone, posters use one pushpin Emoji to signify a problem, then use another pushpin to signify going well out of their way to avoid the simple solution, and a final pushpin to signify the solution they've arrived at.
Origin
The format appears to have begun spreading on December 24th, 2018. On December 24th, Twitter user @V1NCHY[1] tweeted a joke about girls using facemasks, gaining over 45,000 retweets and 261,000 likes (shown below).
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Spread
The format grew more popular over the following week. For example, one of the earliest known variations on the format was posted by Twitter user @jrddddn,[1] gaining over 60 retweets and 190 likes (shown below, left). On December 27th, Twitter user @RealTungCripp posted a tweet about posting tweets with typos (shown below, right).
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The format was spread by popular Twitter users and internet celebrities towards the end of the week, as users like maxmoefoe, Grandayy, Anthony Fantano, posted variations. For example, a tweet by Arin Hanson gained over 1,500 retweets (shown below, left) and @Dictionarycom made a joke that gained over 2,700 retweets (shown below, right).
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Various Examples
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Search Interest
Unavailable
Top Comments
justforsiiva
Jan 01, 2019 at 04:07PM EST in reply to
theeshyguy
Jan 01, 2019 at 01:54PM EST