Pushpin Emoji Detour

Pushpin Emoji Detour

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Updated Dec 31, 2018 at 11:26AM EST by Adam.

Added Dec 29, 2018 at 10:46PM EST by Sonsea.

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Pushpin Emoji Detour refers to a snowclone which grew popular on Twitter in late 2018. In the snowclone, posters use one pushpin Emoji to signify a problem, then use another pushpin to signify going well out of their way to avoid the simple solution, and a final pushpin to signify the solution they've arrived at.


The format appears to have begun spreading on December 24th, 2018. On December 24th, Twitter user @V1NCHY[1] tweeted a joke about girls using facemasks, gaining over 45,000 retweets and 261,000 likes (shown below).

vince @V1NCHY Follow v Girls Actual self care Facemask 4:59 PM-24 Dec 2018


The format grew more popular over the following week. For example, one of the earliest known variations on the format was posted by Twitter user @jrddddn,[1] gaining over 60 retweets and 190 likes (shown below, left). On December 27th, Twitter user @RealTungCripp posted a tweet about posting tweets with typos (shown below, right).

jorden @jrddddn Follow me healthy coping mechanisms. | turning everything into a joke 5:04 PM-24 Dec 2018 Cripp Daddy M @RealYungCripp От Follow me ? making a tweet without a typoI l regret 3:50 PM-27 Dec 2018

The format was spread by popular Twitter users and internet celebrities towards the end of the week, as users like maxmoefoe, Grandayy, Anthony Fantano, posted variations. For example, a tweet by Arin Hanson gained over 1,500 retweets (shown below, left) and @Dictionarycom made a joke that gained over 2,700 retweets (shown below, right).

Arin Hanson, my dear @egoraptor Following making a meme Coming up with a really relatable premise about daily life Making a meta meme about making memes to lazily participate 5:37 PM-30 Dec 2018 Dictionary.com Ф @Dictionarycom Follow Grammar nerds The point of the story.I That one typo 9:06 PM-30 Dec 2018

Various Examples

Max Follow @maxmoefoe Replying to @RealYungCripp l me Sucking myI Bros c--- and balls| eating spaghetti 8:00 AM-28 Dec 2018 Maxe Follow @maxmoefoe me Farding and Shidding c------ 8:05 AM-28 Dec 2018 Dr Granday @grandayy Follow youtube staff picking trending vids pdp's rewind w/ 20m views| and 5m likes in 2 days jimmy oliver 8:23 PM-29 Dec 2018 Animl @NotAniml Follow Replying to @grandayy making one of these Having theseI lines look good > Fat C*nt @anything4views Follow Replying to @maxmoefoe Bruh sound effect #1 Bruh sound effect#3 | 25 Bruh Sound Effect Variations in 60 SECONDS 8:19 AM -28 Dec 2018 LISThony wEEKtano Ф @theneedledrop Follow Playing Smash Maining a S tier | character | Maining Pac-Man

Search Interest


External References

[1] Twitter – @V1NCHY

[1] Twitter – @jrddddn

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