BrailledFOTW
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About
BrailledFOTW, also known as Brailled: Fit Of The Week, refers to a gimmick account on Twitter dedicated to posting obscure, fashion "fit pics" in a meme context. The account is adminned by Twitter user Debo / @killmefam and has been operational since mid-2018. It references fashion-centric topics prominent in memes like Rick Owens, Arcteryx and Knock-Off Vlone.
History
On June 16th, 2018, Twitter[1] account BrailledFOTW posted its first tweet, being a long-form message written in braille, in tune with the page's ironic theme of being a "blind" fashion account with "Brailled" being a play on the word "Grailled," a fashion reseller with the same name. The tweet received over 490 likes in five years (shown below).
Going into 2019 and 2020, the account started receiving increased engagement. For instance, on March 29th, 2020, it reposted the Yankee With No Brim video,[2] earning roughly 253,600 views and 18,100 likes in two years (shown below).
— Brailled: Fit Of The Week (@BrailledFOTW) March 29, 2020
On June 8th, 2020, BrailledFOTW posted a meme[3] that referenced Femboys and Ecco2k from the Drain Gang collective, earning roughly 2,300 likes in two years (shown below, left). On September 1st, 2020, it posted[4] a dog wearing Rick Owens sneakers, earning roughly 2,800 likes in two years (shown below, right).
On November 15th, 2021, the account tweeted[5] an Oh Hell Nah!! Not My Son! meme that showed the father dragging his son away from Comme des Garçons Converse, earning roughly 56,000 likes in six months (shown below, left). Towards the end of 2021 and 2022, the page started posting its own merch.[6] For instance, on March 25th, 2022, the account tweeted[7] a photo of Minion Ugg Boots from Despicable Me, earning over 530 likes in a month and a half (shown below, right).
Following
Since creating the account on June 16th, 2018, BrailledFOTW has accumulated over 51,400 followers according to its Twitter[8] page as of May 2022.
Various Examples
Search Interest
Unavailable.
External References
[1] Twitter – @BrailedFOTW's first tweet
[2] Twitter – @BrailledFOTW
[3] Twitter – @BrailledFOTW
[4] Twitter – @BrailledFOTW
[5] Twitter – @BrailledFOTW
[7] Twitter – @BrailledFOTW
[8] Twitter – @BrailledFOTW
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