Make Up a Guy

About

Make Up a Guy is a gimmick twitter account that describes fictional guys characterized by one peculiar characteristic. The account achieved viral popularity in December 2020, inspiring similar gimmick accounts on Twitter.

History

On October 14th, 2020, Twitter^[1] account Make Up a Guy (@makeupaguy) was created. On the same day, the account posted it's first tweet,^[2] describing a person who eats cereal with water instead of milk (tweet shown below, left). On the same day, the account posted^[3] it's first notable tweet that received over 110 retweets and 800 likes in three months (shown below, right).

The account did not achieve recognition until on November 9th, 2020, Make Up a Guy made two Super Smash Bros.-themed tweets^[4][5] that received over 300 retweets and 4,200 likes and 370 retweets and 5,200 likes, respectively (shown below, left and right).

Features

Make Up a Guy posts tweets which describe a certain guy characterized by a single peculiar trait, with the tweets often submitted by other users. In early December 2020, the account provided^[6] extensive lore about the "guys" (shown below).

Highlights

In December 2020, the account achieved viral popularity on Twitter, with multiple posts accumulating over 50,000 likes. For example, on December 15th, 2020, Make Up a Guy made a tweet^[7] that received over 5,700 retweets and 68,600 likes in one month (shown below, left). On December 23rd, the account made a post^[8] that received over 10,000 retweets and 135,200 likes in two weeks (shown below, right).

The viral popularity of the account prompted an influx of inspired Make Up an X accounts in December 2020. For example, Twitter^[9] account Make Up a Bi (@MakeupBisexual) accumulated over 8,500 followers in one month.

Search Interest

External References