MakeApp
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About
MakeApp is free mobile application which can add, alter or remove makeup from a subject's face in user-uploaded photographs and videos. In mid-November 2017, the app was met with a backlash online from those who accused the creator of promoting misogyny.
History
In May 2017, the MakeApp application was released on the iPhone App Store.[1] In July, the application was updated with a makeup removal function. On October 24th, MakeApp founder Ashot Gabrelyanov posted a video of actress Angelina Jolie processed with MakeApp (shown below).
MakeApp can now process video! The app available on iOS 11+: https://t.co/hmPyqp8PoJ pic.twitter.com/Z92qvToPz3
— Ashot Gabrelyanov (@gabrelyanov) October 24, 2017
On October 26th, Gabrelyanov announced on ProductHunt[8] that a previous version of the application went "viral in Asia," gathering upwards of 700,000 users within four months.
Reception
On November 13th, Business Insider[11] published an article accusing Gabrelyanov of being a "pro-Russia propagandist" for previously running the Russian news site LifeNews.
On November 14th, BuzzFeed[6] published an article about the application, which included a statement from Gabrelyanov regarding the online outrage directed toward the app:
"We built MakeApp as an experiment and released it into the wild a few months ago and unfortunately the media coverage solely focused on the makeup removal function of the app and characterized it as a bunch of 'tech bros' trying to hurt women, which is just so far from the truth."
That day, the blog InformationLiberation published a compilation of celebrity photographs run through the application titled "'Problematic' Makeup Removing App 'MakeApp' Causes Mass Triggering."
Meanwhile, the fashion news blog Elle[5] published an article erroneously identifying Gabrelyanov as being "responsible" for the mobile application FaceApp. Also on November 14th, Slate[9] published an article in which they used the application on a photograph of Gabrelyanov (shown below).
On November 15th, The Telegraph published an article titled "MakeApp- the app that strips away make-up- insults the intelligence of men." Shortly after, The Independent[4] published an article titled "Makeup Removal App Controversy for all the Wrong Reasons." Meanwhile, a "MakeApp thread" was submitted to 4chan's /tv/ board,[10] where users submitted various photographs of celebrities processed through the app (shown below). In less than 24 hours, the thread gathered more than 390 responses.
Search Interest
External References
[2] The Telegraph – MakeApp- the app that strips away make-up- insults the intelligence of men
[3] Information Liberation – Problematic Makeup Removing App Makeapp Causes Mass Triggering
[4] The Independent – Makeup Removal App Causes Controversy for the Wrong Reasons
[6] BuzzFeed – This Beauty App Takes Off Makeup In Pictures And Yes It Was Created By A Man
[8] ProductHunt – MakeApp 3.0
[9] Slate – We Used the App That Reveals What Women Look Like Without Their Makeup on the Man Who Created It
[11] Business Insider – A male ex-Russian propagandist is behind an unflattering AI app that shows how women look without makeup
Top Comments
Rectum Wrecker
Nov 15, 2017 at 01:13PM EST
Known Memes
Nov 15, 2017 at 01:46PM EST