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The Swift Life

The Swift Life

Part of a series on Taylor Swift. [View Related Entries]

Updated Dec 19, 2017 at 04:17PM EST by Adam.

Added Dec 19, 2017 at 04:08PM EST by Adam.

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About

The Swift Life is a social networking app for fans of pop singer Taylor Swift. The app features exclusive content from Swift as well as opportunities for fans to talk to Swift. After launching, the site quickly became a hotbed for controversy as it was flooded by right-leaning, racist and homophobic posts.

History

The Swift Life was developed by Glu Games. It was first announced in October of 2017 and launched on December 14th, 2017 (launch trailer shown below).[1] It is free to download but in-app purchases can be made. On the app, Swift fans can communicate with one another and potentially talk with Swift, using "extremely rare and valuable Taymoji," which can bump users' posts such that Swift may see them. The app also offers fans the chance for exclusive updates from Swift.[2]



Trump-supporting Users Controversy

Shortly after the app launched, it attracted controversy as right-leaning, Trump-supporting users posted inflammatory remarks on the site. The Daily Beast[3] first covered the phenomenon on December 19th, 2017. One Trump-supporting post reported on by The Daily Beast featured a woman named Britt giving an all-caps screed on why she voted for the President (shown below).


ROOKIE COMMENTS 25 Look What You Made Me Do Like posts to get music notes. Get music notes to earn Taymoji packs Britt @delicatebrittanie 10 hours ago Follow Level 29 IM NOT HERE TO PLEASE ANYONE IF IT GOES AGAINST WHAT I BELIEVE AND AT THE TIME FELT LIKE MY HUSBAND WHO IS IN THE MILITARY IS SAFER UNDER TRUMPS LEADERSHIP THAN HILARYS AS SHES DONE SOMETHINGS I DONT AGREE WITH WHEN IT COMES TO THE SAFETY OF OUR TROOPS. SORRY BUT I WOULD RATHER FEEL LIKE MY HUSBAND IS SAFEI WOULDVE VOTED FOR ANYONE BUT THOSE TWO IF I COULD HAVE BUT AT THE END OF THE DAY IT CAME DOWN TO WHAT I FELT WAS BEST. I DONT NEED TO EXPLAIN MYSELF BUT THERE ARE PEOPLE WHO VOTED FOR REASONS OTHER THAN TRUMP BEING A BIGOTED, SEXIST HOMEPHOBE view 33 likes and 3 Taymoji 6 tsi

According to The Daily Beast, this led to a political discussion on whether or not it's okay to accept homosexuals (example shown below). The Daily Beast also reported that some fans claimed political posts were deleted by an unseen moderator, while others complained that Americans were ruining the app by talking about politics and not Swift. The controversy was also covered by Fortune[4] and the Independent.[5] It was noted in several reports that Swift's silence on politics and her subsection of white supremacist fans brought more attention to the controversy.


@Adriana 33 1 min ago l just don't accept gays lesbians and bisexuals rachel loves taylor @tswiftsgomez . Dec 16 so apparently whilst i was asleep the swift life turned into a hot ass mess for republicans and homophobes to vent on...The

Search Interest

External References

[1] Tech Crunch – Taylor Swift’s new app, The Swift Life, is out now

[2] iTunes Store – Taylor Swift The Swift Life

[3] The Daily Beast – Trump Supporters Invade Taylor Swift’s New App

[4] Fortune – Taylor Swift's New App Is Reportedly Flooded With Trump Supporters

[5] The Independent – Taylor Swift's app taken over by homophobic Trump supporters

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Top Comments

Nedhitis
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Nedhitis

I suspect this was a staged move, similar to "It's okay to be white" or what happened with Tay AI. These posts clearly aim to attract as much attention as possible and set the world on fire more than anything else. Nobody WRITES IN ALL-CAPS WITHOUT WANTING PEOPLE TO LOOK AT YOU, as this line that caught your eye before anything in this comment proves.

I bet someone will eventually find an archived 4chan thread with people having planned this one out, I am sure. They had 2 months to organize it, after all, so it would not be any surprise.

In the off-chance that this is wrong and the comments are legitimate… well, it saddens me to admit that it would not be surprising, either. A lot of people in USA and Europe are so far up their own political toxicity today that these comments are pretty much a daily occurrence by now. This one saw traction simply because the app was new and on the spotlight.

Whichever one it is, what you need to take from this is that politics suck, ruin everything they touch and absorb the fun out of life like a black hole.

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