Indestructible Nokia 3310

About

Indestructible Nokia 3310 is the nickname given to Nokia's 3000 series mobile phones and customer review parodies poking fun at their durability and heavy weight. The joke typically manifests itself in image macros, in which the Nokia phone is shown to be an incredibly powerful or destructive force.

Origin

On December 4th, 2011, a thread titled "The Terminator of cellphones"^[3] was submitted to the /r/geek subreddit that featured an image of a Nokia 1100 phone with a caption claiming it could only be destroyed in the fires of Mordor, a fictional volcano in the fantasy epic The Lord of the Rings. In the thread, Redditor TheBasilisk^[4] replied with a link to a photo of a Nokia 3310 naming it "the Witch King," the chief of the Nazgûl (Ringwraiths).

Nokia 3310

The Nokia 3310 mobile phone was released in the fourth quarter of 2000. It is considered one of the best selling phones of all time, selling 136 million units according to Nokia's press release^[11] from 2005:

If all the Nokia 3310/3330 phones sold were laid end-to-end, the line would stretch from Helsinki, Finland to Santiago, Chile – over 13,500 kilometers.

Spread

On December 27th, 2011, Redditor Naysar submitted a thread titled "Nostalgia"^[1] that contained an image of an iPhone with the caption "Falls to the floor / Break the screen" and a Nokia 3310 with the caption "Falls to the floor / Break the floor." The thread reached the front page of Reddit and accumulated over 26,000 up votes in 2 weeks.

On December 29th, 9gag user Evan90 submitted an image titled "Scumbag Smartphones"^[2] featuring a photo of an iPhone next to a Nokia 3310 with a caption comparing the battery life of the two devices.

On January 10th, 2012, the web culture blog Slacktory^[7] published an article about the meme and included some original photoshop creations:

Throughout the month, Nokia 3310-related jokes have spread across other sites including FunnyJunk^[6], Memebase^[12] and Tumblr^[5] under the tag "#nokia" and a Facebook fan page^[8] for "Nokia phones are indestructible" was created. The Finnish newspaper Iltalehti^[13] published an article about the online sensation surrounding the mobile phone on January 25th. In addition, search results for the keyword "Nokia" on YouTube reveal humorous videos about the phone in various languages like Russian, Slovakian, Macedonian and Chinese, suggesting the international status of the meme.

2017 Relaunch

On February 13th, 2017, Venture Beat^[14] reported that the Finnish phone manufacturer HMD Global planned to release a modern version of the Nokia 3310 for approximately €59, leading many to speculate that the device would be marketed as a reliable backup mobile phone. The following day, posts about the possible relaunch reached the front page of /r/gadgets^[15] and /r/tech.^[16] Meanwhile, YouTuber EverythingApplePro uploaded a video titled "Nokia 3310 Is Making a Comeback" (shown below).

Release

On February 26th, HMD Global officially announced the launch at the Mobile World Congress event. That day, the Nokia Mobile YouTube channel released an advertisement for the new phone, which features a full-color screen, 2.4-megapixel camera and an updated version of the game Snake (shown below). Additionally, the updated phone will be sold for €49 ($51,75) and features a month of standby mode and 22 hours of talk time.

Notable Examples

Most image jokes about Nokia 3310 make fun of the phone's signature features that are often overlooked in the age of smartphones: durability, long-lasting battery life and heavy weight.

Crash Test Videos

Following the upsurge of Nokia 3310-related discussions, people around the world began posting "crash test" footage to demonstrate the actual durability of the phone.

Search Interest

Search queries for "indestructible Nokia" rose rapidly in December of 2011, the same month the first image was posted to Reddit.

External References