About

Coke Energy or Coca-cola Energy is a cola-flavored energy drink launched in 2019 by the Coca-cola company. Following the drink's launch in April 2019, many Redditors claimed the design was inspired by PewDiePie. In February 2020, many Americans were introduced to the drink through a Super Bowl commercial which sparked conversation online regarding Coca-cola's original recipe which included cocaine.

History

On March 28th, 2019, Coca-Cola announced that Coca-Cola Energy will launch in the UK in April. In a press release, Coca-Cola^[1] stated: "Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. It will be available in 250ml cans and in two variants – with and without sugar. Coca-Cola Energy will launch in the UK from late April." On October 1st, 2019, CNN^[2] reported that "Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar [will be available] in the United States in mid-January." CNN images of all four products (Shown below).

Reception

On April 26th, 2019, YouTuber CaffieneAddictTV reviewed both Coca-Cola Energy and Coca-Cola Zero. He gave the two a rating of 7.7 out of 10 saying they were "pretty good but not as good as regular Coca-cola." The video received over 27,400 views in nine months (shown below).

September 2019 Redditors like BEAVER_STEALER and Extremely_Sad_boi posted to r/PewdiepieSubmissions^[3][4] comparing the Coke Energy Design with designs associated with PewDiePie's chair and YouTube channel.

Related Memes

Superbowl Ad

On January 31st, 2020, Coca-Cola Energy released a commercial to YouTube featuring Jonah Hill and Martin Scorsese which was featured during the Super Bowl a few days later (shown below). The video gained over 188,700 views on YouTube in three days. The commercial was many Americans' first introduction to the energy drink.

On February 2nd, Twitter user @lafergs^[7] tweeted "A Coke energy drink? Did they finally put cocaine back in?" and received over 870 likes in a day (show below, left). That same day, Twitter user @SeanSJordan^[6] tweeted, "Coke energy was invented long before Coca Cola thought of it" (shown below, right).

Twitter user @Evaababyy^[5] tweeted, "coke energy? oh so you mean the original formula… with cocaine??" with the reaction image You son of a bitch, I'm in (shown below). That same day, Redditor dicemaze submitted the thought "The new Coca-Cola energy drink might just be normal coke but with the cocaine put back in" to r/showerthoughts^[8] which received over 1,400 points (95% upvoted) in a day.

Search Interest

External References