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Demon Slayer: Kimetsu no Yaiba is a Japanese manga and anime series following the story of a young demon hunter Tanjiro Kamado who seeks vengeance for his family who got killed and his sister who got turned into a demon. Following the premiere of the anime adaptation of the series, memes referencing the show and the character Nezuko Kamado in particular gained significant popularity online.
On February 15th, 2016, the first issue of Demon Slayer: Kimetsu no Yaiba (literal translation: Demon-slaying Blade) manga series, written by Koyoharu Gotōge, was released in Japan. The manga follows the story of Tanjiro Kamado, a young boy whose family was killed by demons and whose sister Nezuko was turned into one, as he becomes a demon slayer and seeks cure and vengeance.
On June 4th, 2018, the anime adaptation of the series was announced. On April 6th, 2019, the series premiered in Japan, with a total of 26 episodes planned.
As of August 30th, 2019, Demon Slayer: Kimetsu no Yaiba anime maintained a 8.71 rating on MyAnimeList with 92,100 votes submitted. On IMDb, the anime had a rating of 8.9 based on over 2,200 votes.
Nezuko Kamado is the younger sister of main protagonist Tanjiro who was turned into a demon. After her appearance and behavior changed following the transformation, Nezuko carries a bamboo stick in her mouth as a precaution from biting anyone.
Following the premiere of the anime series, the character became popular among the anime fans, with images of Nezuko used as exploitables.