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Kim Kardashian's "Kimono" Shapewear Line

Kim Kardashian's "Kimono" Shapewear Line

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Updated Jun 26, 2019 at 02:40PM EDT by Sophie.

Added Jun 26, 2019 at 12:42PM EDT by Sophie.

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About

Kim Kardashian's "Kimono" Shapewear Line is a trademarked undergarment line by Kim Kardashian that drew criticism for appropriating the name of the formal traditional Japanese Kimono.

History

On June 25th, 2019, Kim Kardashian[1] tweeted, "Finally I can share with you guys this project that I have been developing for the last year. Iโ€™ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. Photos by Vanessa Beecroft" (shown below). The tweet gained over 7,200 retweets and 78,900 likes in a day.


Kim Kardashian West @KimKardashian Finally I can share with you guys this project that I have been developing for the last year. I've been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. Photos by Vanessa Beecroft 6:05 AM 25 Jun 2019

Reception

On June 25th, 2019, Chrissy Teigen [3] responded positively to the line and Kardashian replied by saying, "Iโ€™m sending you the biggest package ever!!! Your gonna love!!!" (shown below, left). The exchange received over 24,100 likes and 450 retweets in a day. On June 26th, @mr2k4tr[4] replied to Kardashians announcement by saying, "This is "Kimono" I wear. Your underwear is very nice, but please do not register it as Kimono. Please do not monopolize our Japanese culture Kimono as your trademark. #kimono #KimOhNo" (shown below, right). The tweet gained over 2,800 likes and 500 retweets in a day. The hashtag #KimOhNo spread in reaction to the Kimono line.[2]


Kim Kardashian West @KimKardashian I'm sending you the biggest package ever!!! Your gonna love!!! christine teigen @chrissyteigen Replying to @KimKardashian Oh my god I don't have to cut one side of my spanx anymore!!!! 4:09 PM 25 Jun 2019 ใƒžใƒ˜ใƒผ่‘‰ไนƒ่ˆŸใชใ‚Œใ‚„ใ€‚ @mr2k4tr Replying to @Kim Kardashian This is "Kimono" I wear. Your underwear is very nice, but please do not register it as Kimono. Please do not monopolize our Japanese culture Kimono as your trademark. #kimono #KimOhNo 1:20 AM 26 Jun 2019

That same day, Twitter user @wwhyhun tweeted a video of Kardashian making it rain captionshing it, "a kardashian exploiting other peopleโ€™s culture? so shocking #KimOhNo" (shown below). The tweet garnered over 600 likes in a day.




Various Examples


Mariko Austin @marikoaustin Japanese people have been pretty forgiving in the past when people have used kimono in ways that Japanese Americans have seen as cultural appropriation. So when even the Japanese get angry about this, YOU! MESSED!! UP!!! #KimOhNo ORaffine BBC NEWS Kim Kardashian West's 'Kimono' range riles Japan The shapewear range is touted as inclusive, but Japanese people say the name disrespects tradition bbc.co.uk 1:42 AM 26 Jun 2019 CRA Katie @ASMRBluekatie Dear @KimKardashian, How sad that hundreds of people worked on your project and yet not even 1 person realised how disrespectful it is to copy and trademark the name of a traditional wear with great cultural significance. THIS is a #kimono, Not your underwear.#KimOh No #KimonoBody 4:39 AM 26 Jun 2019 ใƒ›ใƒˆใƒˆใ‚ฎใ‚น @hototchan "Enhances the shapes and curves" This is the exact opposite of what a true kimono does. Also, to name underwear after traditional garments (often worn in formal situations)... I can only imagine how insulting this is for Japanese people. #KimOhNo #KimonoBody #kimno @KimKardashian Kim Kardashian West This is a new approach to shapewear: Offering real solutions in 9 shades and sizes XXS-4XL, @kimonobody celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive fabrics for everyone to feel their most... 10:28 PM 25 Jun 2019 Mayumi Narako @MayumiNarako My cultures not your underwear. #KimOhNo 7:49 AM 26 Jun 2019 Meg TakanolDesign and Illust @takano_meg For Japanese, Kimono is really important culture and we are proud of having this culture. Even now, I often wear Kimono not only special events but also normal days. Thope everyone know Kimono as a Japanese traditional and beautiful clothes... #KimOhNo #kimono 6:47 AM-26 Jun 2019 ใ‚จใƒซ @ch_1126L #KimOhNo #kimono American influential person,Kim Kardashian saying that "kimono is the underwear.",American people think kimono is underwear. Kimono is Japanese traditional clothes. It's NOT underwear.We are responsible for respecting each other culture. 9:16 AM 26 Jun 2019

Search Interest

External References

[1] Twitter โ€“ KimKardashian

[2] Twitter โ€“ Kimonobody

[3] Twitter โ€“ KimKardashin

[4] Twitter โ€“ mr2k4tr

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