Kimoji

About

Kimoji is a series of emojis based on the iconography of reality television star Kim Kardashian.

Origin

On December 20th, 2015, Kim Kardashian posted an image of the various Kimoji on her personal Instagram ^[2] account. The post (shown below) received more than 722,000 likes in two years.

Spread

On December 21st, 2015, Kim Kardashian launched a series of emoji based on her likeness and the various signs and iconography of her brand, such as her crying face, her middle finger, a peach, a human buttocks in thong underwear and more (examples below).^[1] In addition, the app allowed users to access a series of stickers and gifs. The emojis could then be accessed via the keyboard selector on iPhone.

That day, due to issues with downloading the app, possibly because of excessive traffic, Kardashian tweeted,^[3] "Apple, I'm so sorry I broke your App Store!!!" The post (shown below, left) received more than 5,200 retweets and 13,000 likes in two years.

Later, she added,^[4] "My Kimoji app will be up and running again soon! They are also working on fixing the search so u can easily find it!" The post (shown below, right) received more than 1,000 retweets and 5,500.

However, according to reports,^[5] despite Kardashian's tweet, the App Store did not experience issues.

Feminist Pack

On March 6th, 2018, Kardashian announced a feminist emoji pack. She tweeted an image of the "Full Time Feminist" emoji and the caption, "So proud of this KIMOJI pack. Update or download today." The post (shown below) received more than 280 retweet and 3,000 likes.

The emojis were released to mixed reviews. Twitter^[6] user @ElizabethThee tweeted a series of pictures of the emoji with the caption, "Women’s Empowerment emojis is a slap to every women who has stood to fight for our rights. I'm sure #AnnFrank #MalalaYousafzai #rosaparks fought for us all so u can use girl power to sell this…All Class." The post (shown below, left) received more than 1,100 retweets and 5,600 likes in 24 hours.

However, others found the emoji to hold a positive message of female empowerment. Twitter^[7] user @MUNCHKiN_XO tweeted an image of various emojis with the caption, "I love the message behind the new Kimoji’s. I’m obsessed with seeing women encourage, support and empower other women. It’s my favorite. We need more of it. #KIMOJI." The post (shown below, center) received more than 480 retweets and 3,200 likes in two days.

Twitter^[8] user @ruexox tweeted the emoji of Kardashian's naked body with the words "My Body My Choice" over the censor bards. They captioned the tweet, "This #Kimoji speaks to the soul." The post (shown below, right) received more than 200 retweets and 770 likes in two days.

That day, Twitter^[9] posted a Moments page based on the reaction to the release.

Search Interest

External References