This Barbie Takes X / This Barbie Takes Zoloft
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About
This Barbie Takes X is a phrasal template and exploitable meme format that originated from a viral July 2023 tweet by Twitter user @gabby_frostin which read, "This Barbie Takes Zoloft" (an antidepressant drug). The phrase is inspired by the 2023 Barbie movie marketing catchphrase "This Barbie Is," which was turned into a meme in which the item "taken" is replaced by other things, typically antidepressants and medications related to mental health issues like anxiety, ADHD, etc.
Origin
On July 25th, 2023, Twitter user @gabby_frost[1] posted a collection of images featuring the phrases "This Barbie Takes Zolotf, Wellbutrin, Lexapro, Vyvanse" most of which are antidepressant medications. The post (shown below) references the 2023 Barbie film's marketing artwork, which garnered over 162,000 likes and 39,300 retweets in a day.
On July 26th, the creator then explained how she created the "Barbie logo aesthetic" for the antidepressant memes via her TikTok account. The post (shown below) garnered roughly 860 plays and 120 likes in a day.
@gabagoolfrost not gatekeeping this bc art isnt meant to be <3 here’s how to do a barbie type aesthetic, you can do whatever measurements u like (depending on how thick or thin you want it) but these are the ones i did! #barbie #barbiethemovie #barbiedoll #barbiemovies #barbieaesthetic ♬ original sound – Gabby Frost
Spread
Over the following days, people on Twitter started to use @gabby_frostin's post to share their own versions of the meme. For instance, on July 26th, 2023, Twitter user @toupatoudi[2] posted an image of singer Mylène Farmer paired with the caption "This Barbie takes Zoprack." The post (shown below, left) garnered roughly 80 likes and 18 retweets in a day. On July 25th, Twitter[3] user @AnxiousBiQueen uploaded the versions of the Barbie catchphrase replacing "Zoloft" for "Buspirone" and "Cymbalta." The post (shown below, right) received roughly 10 likes in two days.
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