Why's The Writing Good?
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About
Why's The Writing Good?, also written as W-why's The Writing Good???, refers to a reaction image showing a still frame from the Marvel Cinematic Universe film The Avengers depicting Tony Stark / Iron Man (played by actor Robert Downey Jr.) with a surprised-looking facial expression and text reading the aforementioned catchphrase. The picture became a reaction image and exploitable image macro meme on Reddit in April 2023 and later in 2024 on Twitter / X, often used to praise a show, movie or anime for its unexpectedly good writing.
Origin
On April 29th, 2023, Redditor[1] u/Agushera04 posted a webcomic to the /r/196 subreddit titled "When an anime fan tries to watch Marvel." In a particular panel, Tony Stark's image is accompanied by the text "W-why's the writing good???" The post amassed more than 4,400 upvotes and 270 comments in two years (censored version seen below).
Spread
The "W-why's the writing good???" image gained popularity on Reddit and X as a reaction meme among fandoms in the following years, either complimenting a show's good writing or ironically praising a show the poster didn't expect to be well written.
For instance, on November 17th, 2024, Redditor[2] u/MLPshitposter used the meme on the /r/MyLittleMemes subreddit to comment on "a bunch of 4chan dudes who decided to watch MLP as a joke in 2012." The post (seen below) gained more than 490 upvotes and 40 comments in three months.
On January 29th, 2025, X[3] user @DatChaosGuy replied to a previous tweet about the Your Friendly Neighborhood Spider-Man Disney+ show. The tweet (seen below) amassed more than 1.2 million views and 36,000 likes in a day.
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