YOASOBI Gunjou cover art for the meme song depicting a blue-filtered image of a woman screaming upward and crying with her hands outstretched.

YOASOBI - Gunjou

Part of a series on Bait-and-switch Media. [View Related Entries]

Updated Nov 16, 2021 at 04:39PM EST by Zach.

Added Nov 16, 2021 at 03:53AM EST by JustOrdinaryMan.

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About

群青 (Romaji. Gunjou. Eng. Ultramarine) is a 2020 song by Japanese music group YOASOBI. Online, the song was popularized when it was used in various video edits as a bait-and-switch meme, replacing clips of people screaming alongside the portion of the music that mimics this.

Origin

On August 31st, 2020, the YOASOBI official YouTube[1] channel uploaded the song titled "群青" or "Gunjou." The song received more than 37 million views in one year (shown below).



Spread

The song was popularized in memes on Facebook in late October 2021 when users began adding the song to various screaming videos, replacing the scream with the song during a similar moment. For example, on October 29th, 2021, Facebook[2] user Alexander Mars II uploaded a parody of a Nikocado Avocado video to the "Basurang Weeb: Anime Scheißposting" group. The post received more than 3,900 reactions and 9,400 shares in roughly two weeks (shown below, left). On November 2nd, 2021, Facebook[3] user Hengki Setiawan uploaded a SpongeBob SquarePants clip to the "AAU X EVANGELION" group. The post received more than 3,900 reactions and 2,600 shares in two weeks (shown below, center). On November 7th, 2021, Facebook[4] user Sultan reposted a video of Squidward Tentacles to "S T R E S S [Season 3]" group. The post received more than 1,800 reactions and 2,300 shares (shown below, right).


... Alexander Mars II 29 Oktober pukul 18.31 · O ah IT'S JUST WATER 185 Komentar 9,4 rb Kali dibagikan 3,9 rb lainnya Hengki Setiawan 2 November pukul 18.39 · ... Plankton jadi yoasobi #AAUmeme HENGKD 羣 YOASOBI 3,9 rb 220 Komentar 2,6 rb Kali dibagikan 拿青 Sultan 7 November pukul 22.12 ·O HELP 00 WANTED ZNR. YOASOBI O 1,8 rb 98 Komentar 2,3 rb Kali dibagikan

On November 13th, 2021, Facebook[5] user 呂祥維 uploaded another video about Nikocado Avocado, receiving more than 5,200 reactions and 17,000 shares in three days (shown below).



Various Examples



Search Interest

External References

[1] YouTube – Asyase / YOASOBI

[2] Facebook – Alexander Mars II

[3] Facebook – Hengki Setiawan

[4] Facebook – Sultan

[5] Facebook – 呂祥維

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