A quote from Binyamin Appelbaum interviewing Pete Buttigieg and challenging him on his work with the McKinsey Institute.

You Worked For A Company That Was Fixing Bread Prices

Part of a series on Pete Buttigieg. [View Related Entries]

Updated Feb 06, 2020 at 02:56PM EST by Adam.

Added Feb 06, 2020 at 11:25AM EST by Adam.

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About

You Worked For A Company That Was Fixing Bread Prices is a quote said by New York Times journalist Binyamin Appelbaum to Democratic presidential candidate Pete Buttigieg as part of the paper's series of interviews with potential 2020 Democratic Presidential Primary candidates. Appelbaum was challenging Buttigieg on his pre-political career work as a consultant with McKinsey and Company, a consulting firm that worked with Loblaw Companies, the parent company of Canadian supermarket chain Loblaws which was embroiled in a scandal after it was revealed they were participating in a scheme to steadily increase the price of packaged bread. The quote has been used by critics of Buttigieg on Twitter as a snowclone and catchphrase.

Origin

In December of 2017, Loblaw Companies admitted to participating in a scheme to steadily increase the price of packaged bread in their grocery stores for over 14 years.[1] During this period, McKinsey and Company worked as a consulting firm for Loblaw Companies, and Buttigieg worked for McKinsey. His campaign has stated Buttigieg, "was part of a team that ran analytics and put together a model to help this supermarket chain determine how much -- and in what stores-- they could make certain items more affordable in order to gain new customers," and that he had no part in the bread pricing scandal.[2]

On January 16th, 2020, the New York Times[3] released an interview their editorial staff had with Buttigieg. During the interview, journalist Binyamin Appelbaum challenged Buttigieg on his connection to the scandal, saying "You worked for a company that was fixing bread prices." Buttigieg challenged the claim, saying "No, I worked for a consulting company that had a client that may have been involved in fixing or was apparently in a scandal. I was not aware of the Canadian bread pricing scandal until last night." Video of the moment was released as well (shown below).



Spread

The moment was widely shared on Twitter, with users praising Appelbaum's delivery. User @jonbernhardt[4] wrote, "the delivery of "you worked for a company that was fixing bread prices" is crazy. best supporting actor shit," gaining over 1,100 retweets and 11,500 likes (shown below, left). User @redsteeze[5] wrote, "I’ve watched this clip over 30 times now and I still almost cry laugh at the 'you worked for a company that was fixing bread prices,'" gaining over 620 retweets and 2,900 likes (shown below, right).


Nathan Bernhardt @jonbernhardt the delivery of "you worked for a company that was fixing bread prices" is crazy. best supporting actor s--- New York Times Opinion O @nytopinion · Jan 16 Though he may not be as emotive as some of his Democratic rivals, @PeteButtigieg shows the editorial board a flash of the passion that he says propels his campaign. See more this Sunday on a special 2020 endorsement episode of @TheWeekly. Full transcript: nyti.ms/2TUNLZ0 E Opinion You've been on the front lines of corporate price fixing. You've been on the front lines 1:38 699.2K views The Weekly SUNDAYS EX "AE hulu STREAR NEXT 9:38 PM · Jan 16, 2020 · TweetDeck Stephen Miller @redsteeze I've watched this clip over 30 times now and I still almost cry laugh at the "you worked for a company that was fixing bread prices" Marc Caputo O @MarcACaputo · Jan 17 Replying to @jamesoliphant and @CharlesPPierce Lol. The way he asked the bread price-fixing question. I mean. Lol. E Opinion You don't seem to embody that anger. SUNDAY EX "EAhulu 0:24 617.5K views The Weekly NEXT DAY 12:36 AM · Jan 19, 2020 · Twitter for iPhone

Others began using it in snowclones. For example, Twitter user @hunteryharris[6] paired it with the Marriage Story Argument, gaining over 2,200 likes (shown below, left). User @libbywatson posted a Girls Chat / Boys Chat meme, gaining over 380 likes (shown below, right).


hunter harris @hunteryharris you shouldn't be upset that i f----- her u should be upset that she worked for a company that was fixing bread prices 10:54 AM · Jan 20, 2020 · Twitter for iPhone guy fieri 2020 campaign manager @libbycwatson BOYS CHAT: circumcized_barry: gonna ask her out tonight, wish me luck a Mr. Piss: good luck king you got this GIRLS CHAT: Emma: You worked for a company that was fixing Bread Prices. Sheila: You worked for a company that was fixing Bread Prices. Rachel: You worked for a co 9:33 PM · Jan 25, 2020 · Twitter for iPhone

Various Examples


Screamer Jim @HeheWaitWhut You announced you were the lowa Caucus winner without any evidence, 4 days before the contradictory final results were released E Opinion 1:41 AM · Feb 6, 2020 · Twitter for iPhone Jake @jmprice8 Replying to @SarahSquirm and @willmenaker You worked for a company that was fixing the election needle 1:20 AM · Feb 6, 2020 · Twitter for iPhone valley @velourialemure i need the "you worked for a company that was fixing bread prices" guy to just follow me around and call me out on all my b-------. *ordering a pizza to eat by myself and cry* "You told twitter you were going to start doing meal prep." "uhhh.,.no" 1:37 PM · Jan 31, 2020 · Twitter for Android > Connor Wroe Southard @ConnorSouthard I've never seen anyone call Mayor Pete "overly ambitious." They make substantive critiques, such as: You worked for a company that was fixing bread prices Joe Bernstein @Bernstein · Feb 4 There's approximately a billion lines of attack against mayor Pete that don't involve ivy grads with massive follower counts calling him overly ambitious Show this thread 2:41 AM · Feb 5, 2020 · Twitter for iPhone

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