America Bewildered To Encounter 'He Gets Us' Ads For Jesus During The Super Bowl

By Adam
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• Published about a year ago

Published about a year ago

It seems that every Super Bowl there's a surprising product that buys a huge chunk of ad space despite being relatively unknown to the general public. Last year, that product was cryptocurrency. This year, it's Jesus Christ.


The group "He Gets Us" bought two ads that seemed to be advertising nothing except Jesus. The first ad showed a bunch of kids doing nice things, like helping each other pee in a urinal, saying, "Jesus didn't want us to act like adults." The second showed pictures of violent protests and riots while encouraging people to be kind to each other.

The ads naturally raised a lot of questions among baffled viewers. Why were they seeing ads for Jesus alongside self-referential beer commercials and the culmination of an exhausting campaign for M&Ms? Who purchased these ads, and for what purpose?

The "He Gets Us" ads have actually been running on various channels and social media platforms for some time (such as Reddit for several months now), but last night they reached their widest audience yet. This prompted some investigative journalism into this advertisement that just spent quite a bit of money on commercials for Christ.

The New York Times reported that the "He Gets Us" campaign is run by the nonprofit Servant Foundation, which "also does business as an organization called the Signatry." Among those donating to the cause is David Green, the founder of Hobby Lobby.

This set off some alarm bells for readers, as Hobby Lobby has found itself in myriad controversies related to some hot-button issues in the past, such as arguing it shouldn't cover women's contraceptive products in its employees' health care plans on the basis of religious freedom. Sure enough, as people dug into the "He Gets Us" ads, they discovered that Sigantry has been lobbying against LGBTQ+ and abortion issues.


Jacobin reported that "the Servant Foundation donated more than $50 million to the Alliance Defending Freedom — a nonprofit that’s led big policy fights over abortion and nondiscrimination laws at the Supreme Court and in states around the country," adding, "The nonprofit is designated as an anti-LGBTQ+ hate group by the Southern Poverty Law Center."

As the business dealings of the Servant Foundation became more generally known, many began feeling that the wholesome, equality-promoting ads the organization ran during the Super Bowl rang hollow.


The Jesus adverts ran alongside other controversial ads last night, including an ad for the Church of Scientology, ads for Fox News TV host Greg Gutfield, and a bizarre ad for a game called DigiDaigaku that some felt looked more like a phishing scam than a real advertisement.

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