According to rapper Pusha T, back in 2003 his brother and he created the iconic jingle for McDonald's "I'm Lovin' It," which has been prominently featured in their marketing campaigns for over a decade and a half. Despite the success of the marketing jingle and slogan, however, Pusha T claims that they were barely compensated, which is what ultimately led to him creating a diss track against the brand as part of a promotion with Arby's.

Pusha T and his brother co-wrote McDonald's "I'm Lovin' It" jingle in 2003, but he says he made "peanuts" from that deal. Now he's getting even with a new fish-sandwich diss track for Arby's. https://t.co/qP0IfGPZLp

— Rolling Stone (@RollingStone) March 21, 2022

LISTEN: Pusha T and Arby's drop McDonald's diss track 😭https://t.co/LstWYdeyVK

— XXL Magazine (@XXL) March 21, 2022

Pusha T being the go-to rapper for fast food jingles is one of the most random things in Hip Hop history. pic.twitter.com/SOSsLtGIig

— Dedee 🥀 (@thoughtfulbae) March 21, 2022

Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway pic.twitter.com/dzTuBlM9Ok

— King Push (@PUSHA_T) March 21, 2022

With the release of the diss track, fans understandably started pouring over it as not just another piece of Pusha T music, but something with some emotional investment and purpose put to it — getting even with McDonald's. The reaction from his fans online was largely positive, which is especially crucial to the success of the diss track.

A large part of the success that this diss track is already having comes from Pusha T's proven success in prior fast-food marketing. His previous diss track of Drake, which fans still point to as the "coldest thing ever made," and his personal vendetta putting a chip on his shoulder, which people often respect.

@PUSHA_T diss song for Arby’s has me crying cause why is it fire? 😭😭

— Don Antonio (@Henny_Hardaway) March 21, 2022

How Pusha T looking at Ronald McDonald pic.twitter.com/Q96pQcGo1E

— Josiah Johnson (@KingJosiah54) March 21, 2022

Pusha T co-wrote the modern McDonald’s theme song and now he gets checks from Arby’s to write a Filet O’ Fish diss track. He needs to be studied at Harvard Business School.

— Extra Dude (@TrapCinephile) March 21, 2022

The Pusha T rogues gallery is shaping up to surpass even Batman’s pic.twitter.com/3q8YeJcCnL

— Kelptoven (Heardle Hero) (@ComedyManKelp) March 21, 2022

Out of all the lyrics in the song, the one that stuck out the most to fans was his overt callout to "coke," said in the long-form as "cocaine" in the song, which excited social media that an official diss track made for a major food brand like Arby's has a line about cocaine in it.

PUSHA T: "Biting into a Filet O Fish is a mouthful of pain/Harder to sell than an empty bag of cocaine"

ARBY'S EXEC: See, th

PUSHA T: "It's a TKO, no blow-by-blow, Arby's new fish sandwich stacks up like 10 kilos."

ARBY'S EXEC: If I could make just one suggestion

— Grant Brisbee (@GrantBrisbee) March 21, 2022

Pusha T rapping about coke in an Arby commercial is just what I needed in my life.

— Hovain (@Hovain) March 21, 2022

Pusha T went 97% of that Arby’s commercial before he dropped a coke reference lmao he really is one of my favorite rappers ever

— Kazeem Famuyide (@Kazeem) March 21, 2022