The dust has finally begun to settle after February's Glasgow Willy Wonka Experience drew a type of rubbernecking fascination from the entire world. The seemingly AI-generated disaster sparked a bevy of memes, including characters like The Unknown and the world's saddest Oompa Loompa, but in the weeks since, the world hadn't heard from the event's organizer, Billy Coull.

That changed over the weekend when the U.K.'s Channel 5 talked to Coull in an interview that generated some sympathy. According to viewers of the program, Coull looked genuinely distressed as he said his life was "ruined" by the backlash to the event and that he had lost friends, including "the love of his life" as a result of the disastrous Wonka Experience.

Coull is the head of an organization called "House of Illuminati," which put on the event, and a publisher of AI-generated novels. With regards to his use of AI to promote the Willy Wonka event, he said he wrote the material himself but used AI in the promotional posters and the eventual script for the event because he suffers from dyslexia.

He also stated the backlash to the event made him sick to his "tummy," which proved to be a very unfortunate choice of words.

As seemingly foreseen by Twitter / X user @WilksBecca in the above tweet, the internet was ready to pile on Coull for his use of the word "tummy," a juvenile synonym of "stomach."

Coull promised that he was still going through refund demands in his Channel 5 interview, saying anyone who requested one but has yet to receive it will get it shortly.