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Lauren Laverne @laurenlaverne 7h The alluringly named "Protein World" demonstrate a spectacular PR fail in response to #each bodysready buzzfeed.com/rossalynwarren.. t3 120 ★83 Karen @LarenKancashire 3h Can't wait to see how @ProteinWorld try to dig themselves out of this fine mess! @laurenlaverne @VagendaMagazine わ ★1 Protein World ProteinWorld Follow @LarenKancashire @laurenlaverne @VagendaMagazine haven't you heard. sales; have tripled and I lust (3c)i tonlu ● わ ★ RETWEETS FAVORITES 50 91 7:32 AM-25 Apr 2015

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Origin Entry: Protein World's "Beach Body Ready" Ad

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@AntiFemComics IG ISBIG ISBIG I AUTIFUL BEAUTIFUL BEAUTIF CHE So I decided it would be easier to undo millions of years of male evolution, than to quit cheese puffs and cherry cola. ”

AM READY DAMN RIGHT BEACH BODY I AM!

LEADING THE PROTE ARE YOU BODY READY?

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Hannah Atkinson Tweet

Protein BCH BODY THE WEIGHT LOSS COLLECTION ONLINE AT PROtEINwO Hannah Atkinson la@hatkinson Follow This advert pretty much sums up everything that I despise about how we treat and value women's bodies. 9:24 AM -12 Apr 2015 わ 12-462 ★ 405

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Change.org Petition

Petitioning Protein World Remove 'Are You Beach Body Ready Advertisements Charlotte Baring East sussex, United Kingdom Sign this petition 53,678 supporters Wold 21,322 needed to reach 75,000 ARE YOU' BEACH BODY I READY? we shins? First name Last name THE WEIGHT LOSS COLLECTION Email United States Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product Street address Zip code I'm signing because... (optional) "for the majority of people to 'achieve': everyone has an individual body shape O f Share with Facebook friends

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Original Ad "Are You Beach Body Ready?"

PROTEIN ARE YOU BEACH BODY READY?

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+52

Protein World's "Beach Body Ready" Ad - @ProteinWorld Sales Have Tripled

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Lauren Laverne @laurenlaverne 7h The alluringly named "Protein World" demonstrate a spectacular PR fail in response to #each bodysready buzzfeed.com/rossalynwarren.. t3 120 ★83 Karen @LarenKancashire 3h Can't wait to see how @ProteinWorld try to dig themselves out of this fine mess! @laurenlaverne @VagendaMagazine わ ★1 Protein World ProteinWorld Follow @LarenKancashire @laurenlaverne @VagendaMagazine haven't you heard. sales; have tripled and I lust (3c)i tonlu ● わ ★ RETWEETS FAVORITES 50 91 7:32 AM-25 Apr 2015

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Top Comments

Dioxin Jimmy

Dioxin Jimmy

Apr 28, 2015 at 07:48PM EDT

Finally, a non-pandering company PR.

Or wait, he's the CEO? That's even better!

Backbones are good.

+37

Totally Not a Freemason

Totally Not a Freemason

Apr 29, 2015 at 09:28AM EDT

How afraid they are

+13

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