About

Beast is a white Puli dog belonging to Facebook founder and CEO Mark Zuckerberg and his wife Priscilla Chan. The dog, known for his signature long, curly coat, has gained a substantial following online since the launch of his Facebook page in 2011.

Origin

On January 10th, 2011, Beast was born in the care of a Puli Hungarian sheep dog breeder in Grants Pass, Oregon and was subsequently purchased by Zuckerberg and Chan. On March 6th, a Facebook^[1] page for Beast was launched, which gained over 2.2 million likes in the following five years.

Spread

On April 10th, 2012, Zuckerberg posted a photograph of Beast to his official Instagram^[6] page, where it gathered upwards of 3,500 likes and 275 comments over the next four years (shown below).

On May 21st, 2013, the Taiwanese Animators YouTube channel posted a animated video about the dog (shown below).

On May 30th, 2014, Chan appeared in her first television interview on the talk show Today, where she revealed that Beast herds sheep as an "extracurricular activity" and that the dog is Zuckerberg's "second priority after Facebook" (shown below).

On November 28th, 2015, Zuckerberg posted a photograph of Beast mid-jump to Facebook,^[5] which garnered more than 693,000 likes, 28,500 shares and 24,000 comments in the next two weeks (shown below, left). On December 4th, the photo was submitted to Fark,^[3] where several users posted photoshopped versions of the image (shown below, middle, right).

On December 2nd, CNN Money^[2] published a slideshow of photographs featuring Beast. On December 4th, The Daily Dot^[4] published an article titled "The Internet Can't Get Over Mark Zuckerberg's Weird Dog."

Search Interest

External References