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“Cray cray” is a term coined by YouTube sensation Andrew Gunadie (widely known as gunnarolla). The phrase debuted in a gunnarolla video titled CRAY CRAY (gunnarollaw #26) on January 7, 2011. The term is a variant of the word “crazy”; in its pronunciation, “cray cray” can be described as crazy in itself.
“Cray cray” has been adopted by many prominent media professionals, such as news anchors, comedians, and other famous YouTube users.
The term was declared “dead” on August 26, 2011 in a gunnarolla and songstowearpantsto (Andrew Huang) collaboration video titled CRAY CRAY IS DEAD (3/22); it was succeeded by the much simpler “cray”.