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Sexy Sweaters is a single topic blog and photoshop meme that involves masking a basic sweatshirt template with unconventional or eye-catching graphic patterns.
The original photoshopped sweaters were created by New York City design student Alex Gibson (Tumblr handle: BadSmellingBoy) on February 16th, 2011. Gibson initially posted fifteen different images on both sweaters and tee shirts and experimented with several different base images.
In the following months, other Tumblr users began photoshopping images on to basic sweatshirt bases including r-g, capillaryveins and drug-money. Drug-money, also known as Alec, began by posting seven sweaters on October 13th, 2011. These were the inspiration for the single-topic blog Sexy Sweaters, initially run by Alec and his friend Greta. As of July 2012, Greta chose to leave the site, with another of Alec’s friends Dylan Bird taking her place. Meanwhile, Alex Gibson’s original designs were featured in print magazines I Like My Style and Husk in October 2011. They were also featured on culture blog Electronic Beats in November 2011.
After model Coco Rocha posted an edited version of Sexy Sweaters’ Chewbacca sweater with herself added in on October 27th, MTV Style featured Sexy Sweaters on their blog. On November 1st, Alec and Greta made a Facebook fan page for their site, receiving 4600 likes in 15 days. The site also received mentions from the Chive on November 3rd, and art & design blog Complex on the 4th. In December 2011, Vice Magazine posted an interview article with the bloggers Alex Gibson and Alec Weit. On June 24th, 2012, a second blog, Sexy Store was launched, in order to sell actual versions of the photoshopped sweatshirts.
Since “sexy sweaters” is a common phrase, there is consistent search peaks in the fall and winter months annually, however, there is a huge spike between October and November 2011.
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