What Does Neon Brown Mean On TikTok? The 'Don't Search Neon Brown' Trend Explained

TikTokers are coming together to express shock and horror at an account that seems to have bypassed TikTok's adult content filters for over 24 hours. "Don't search Neon Brown" began trending on December 10th, 2023, with TikTokers making memes and reaction videos about the account, with some even calling back to a similar incident that occurred nearly a year ago.

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Here's what Neon Brown means on TikTok, and why people are comparing it to the December 22nd Incident that took place in 2022.

What Does Neon Brown Mean On TikTok, And Why Are People Saying 'Don't Search' For It?

Neon Brown refers to the TikTok account @neon.brown1, which posted adult videos on its thumbnails on December 10th, 2023. The thumbnails on the account's various subsequent posts ranged from Wood Sitting to deepfaked photos of Bella Poarch and Jenna Ortega.

The comments on the videos indicate that TikTokers found the account through people telling each other not to search the phrase neon brown or Kawasaki.

How Did People Find Neon Brown's Account?

On December 10th, TikTokers began making videos telling each other not to google Neon Brown on TikTok. These videos ranged from memes to reaction videos, as seen in a post by @beathizmeat that used a smiling Buck Tooth emoji meme, and a similar post by @untitled_poster.

Also on December 10th, @jade_harley0 posted a meme alongside the caption "dont search neon brown is gonna be this years incident 😭" The video was in reference to the December 22nd Incident of 2022, which indicates that this isn't the first time TikTok has let adult content bypass its content filters.

What Are Some More Videos About Neon Brown On TikTok?

For the full history of Neon Brown, be sure to check out Know Your Meme's encyclopedia entry for more information.