What Is 'Dress To Impress' On Roblox, And What's Up With Memes About 'Pose 28?' The Roblox Meme Explained

The Roblox game Dress To Impress seems to be singlehandedly bringing back Flash dress-up games from every Millennial's childhood, with screenshots of waify Roblox dolls dressed up in every fashion trend of the last century ripping through social media over the past few months.

Playing Dress To Impress with your baddies is a fashion experience that has spread beyond the kiddy crowd Roblox typically attracts, and it's widespread player base has already begun generating memes inscrutable to anyone that isn't frantically piecing together digital outfits meant to pander to increasingly niche subcultures.

If you've been seeing memes about the dreaded Pose 28 on the Roblox game Dress To Impress, or wondered why people love making edits of a chubby Asian kid talking about playing Dress To Impress "with my baddies," here's a refresher on the game spearheading the dress up game revival of the 2020s.

What Is 'Dress To Impress' On Roblox?

Dress To Impress was officially released on Roblox on November 11th, 2023, becoming one of the fastest games to cross 1 billion visits in just 8 months. The fashion game has players style avatars with a twist on the "Roblox Face," according to a particular theme that changes in each round. After carefully styling their avatars in the game's 5-minute timeslot, the players then walk their dolls down the runway and strike a pose while rating each other.

The ratings sort players into ranks, where if you impress enough of your competitors you can earn stars, badges like "Fashion Maven" or "Runway Diva," and even in-game currency.

What Is 'Pose 28' On 'Dress To Impress,' And Why Do People Think It's So Funny?

When Dress To Impress players are done dressing their avatars for a round, they take turns walking down a ramp and rating each other's outfits. At the end of the runway, players can choose to have their dressed-up dolls pose in various ways, with each pose being assigned a number.

In a catalog full of hit-juts and elbows-out poses is "Pose 28," a stance where the avatar is made to place her hands on her lower back and stick out her pelvis. The particularly awkward pose has gathered its own meme following in the Dress To Impress subculture, with players joking about "accidentally" spamming the pose, or rating other players for pulling it.

The iconic, albeit very awkward, pose has gathered its own meme following, even among internet users who don't really play Dress To Impress. A common joke on TikTok this month is people spamming Pose 28 in real life; for example, an Olympic javelin thrower's celebratory scream was taken to be an example of an accidental Pose 28 spam by some TikTokers, even as other users joked about hitting the pose when people least expect it.

For the full history of 'Dress To Impress' and Pose 28, be sure to check out Know Your Meme's encyclopedia entries for more information.