What Is KSI's New Song 'Thick Of It' And Why Are Some Calling It 'Cringe'? The Rap Song's Lyrics And Memes On TikTok Explained

YouTuber KSI's new song "Thick Of It" is making most of the internet (over the age of 14) cringe, hard.

Its lyrics, "From the screen, to the ring, to the pen, to the king! Where's my crown? That's my bling. Always drama when I ring," seemingly resonate with his fanbase's Prime Energy washed brains but for the rest of the web, it's just a distraction from his recent DanTDM spanking.

Okay, in all honesty, it's not that serious. But hating on KSI is the hot new trend right now. So, let's explain what the song is, where it came from and why people are mocking it.

What's KSI's New Song 'Thick Of It?'

KSI originally teased his new song at the end of August when he took the stage at a DAZN event with rapper Trippie Redd (who's featured on the track). The video didn't get much attention at the time.

Last week, however, KSI uploaded a snippet of his new song to YouTube, showing himself in a recording studio setting, letting it all out into a hanging microphone. It didn't get that many views on YouTube. Rather, it was reposted to Twitter / X and TikTok where people mostly made fun of it.

Then, on Thursday, after all the hype, KSI dropped the full-length song and music video to his YouTube. In less than a day, it racked up over 700,000 views.

What Are The Lyrics Of KSI's New Song 'Thick Of It?'

KSI's new song has many lyrics. The quality of them is up for debate. Here's the whole song transcribed, courtesy of Genius:

[Chorus: KSI]
I'm in the thick of it, everybody knows
They know me where it snows, I skied in and they froze
I don't know no nothin' 'bout no ice, I'm just cold
Forty-somethin' milli' subs or so, I've been told

[Verse 1: KSI]
I'm in my prime, and this ain't even final form
They knocked me down, but still, my feet, they find the floor
I went from living rooms straight out to sold-out tours
Life's a fight, but trust, I'm ready for the war

[Pre-Chorus: KSI]
Woah-oh-oh
This is how the story goes
Woah-oh-oh
I guess this is how the story goes

[Chorus: KSI]
I'm in the thick of it, everybody knows
They know me where it snows, I skied in and they froze
I don't know no nothin' 'bout no ice, I'm just cold
Forty-somethin' milli' subs or so, I'vе been told

[Verse 2: KSI]
From the screen to the ring, to the pеn, to the king
Where's my crown? That's my bling
Always drama when I ring
See, I believe that if I see it in my heart
Smash through the ceiling 'cause I'm reaching for the stars

[Pre-Chorus: KSI]
Woah-oh-oh
This is how the story goes
Woah-oh-oh
I guess this is how the story goes

[Chorus: KSI & Trippie Redd]
I'm in the thick of it, everybody knows
They know me where it snows, I skied in and they froze (Woo)
I don't know no nothin' 'bout no ice, I'm just cold
Forty-somethin' milli' subs or so, I've been told

[Verse 3: Trippie Redd, KSI & Both]
Highway to heaven, I'm just cruisin' by my lone'
They cast me out, left me for dead, them people cold
My faith in God, mind in the sun, I'm 'bout to sow (Yeah)
My life is hard, I took the wheel, I cracked the code (Yeah-yeah, woah-oh-oh)
Ain't nobody gon' save you, man, this life will break you (Yeah, woah-oh-oh)
In the thick of it, this is how the story goes

[Chorus: KSI, Trippie Redd & Both]
I'm in the thick of it, everybody knows
They know me where it snows, I skied in and they froze
I don't know no nothin' 'bout no ice, I'm just cold
Forty-somethin' milli' subs or so, I've been told
I'm in the thick of it, everybody knows (Everybody knows)
They know me where it snows, I skied in and they froze (Yeah)
I don't know no nothin' 'bout no ice, I'm just cold
Forty-somethin' milli' subs or so, I've been told (Ooh-ooh)
[Outro: KSI, KSI & Trippie Redd]
Woah-oh-oh (Nah-nah-nah-nah, ayy, ayy)
This is how the story goes (Nah, nah)
Woah-oh-oh
I guess this is how the story goes

Why Are People Hating On KSI?

People are hating on KSI because of a recent controversy. Last month, the YouTuber, along with fellow YouTubers Logan Paul and MrBeast, launched a Lunchables competitor called Lunchly. Of course, it's marketed to children (it's a school lunch). The trio seemingly wants their influence among Gen Alpha to fuel the rise of their business ventures.

Old school Minecraft YouTuber DanTDM decided to levy his take on the Lunchly launch, ultimately criticizing the YouTubers for selling low-quality products to kids who don't know better.

KSI and Paul were seemingly thrilled about a little internet squabble increasing the visibility of their product's launch. In turn, the two (but more so KSI) have kept the beef on life support, throwing shade at DanTDM's way who has literally only said one thing.

In turn, the internet (who are nostalgic for DanTDM at large) are taking DanTDM's side and labeling KSI a cringe coper. And, as it's obvious that KSI wants to promote his song, some are starting to speculate that he's keeping the beef going to inflate his single's view count.

DanTDM watching KSI argue with himself https://t.co/QeXWatTzra pic.twitter.com/8GUBiTjP3D

— Fasho Will (@Willzzzzs) October 3, 2024

What Are Some Memes With KSI's New Song?

Many of the memes using KSI's "Thick Of It" are surfacing on TikTok. There, meme creators are mocking the reportedly vapid and generic sound of KSI's rapping and instrumental. Some are joking that it'd be perfect in the Minecraft Movie soundtrack (which is another piece of media being labeled a soulless money grab).

@immerz_ #fyp #viral #real #relatable #ksi ♬ original sound – Unreal HipHop

Similarly, other memes imagine the people who might like the song, attesting that the only people who would are probably also fans of the Talk Tuah podcast. In memes, that mostly use SpongeBob scenes, these listeners are drinking Prime, eating Lunchly and likely seconds away from saying, "Skibidi," unprompted.

@semdenalt I LOVE LUNCHLY KSIS NEW SONG AND TALKTUAH 🔥🔥🔥 #fyp #foryou #talktuah #ksisong #prime #meme #funny #xyzbca ♬ original sound – Unreal HipHop

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For the full history of KSI's "Thick Of It," be sure to check out Know Your Meme's entry for even more information.