A new curious trend has recently found a home on social media as numerous people have been sharing somewhat suggestive photographs of themselves in which they press various books against their breasts.

In less than a week, the trend evolved further as some replaced books with Nintendo 3DS consoles and video game cases as their improvised bra of choice, while others created and shared fan art inspired by the photographs.

So, who started it and how did it become popularized online? Let's delve into the deets.

What Is The ‘Boob And Book’ Trend?

The Boob and Book trend really has it all in its name. There are books, there are breasts and they are in a picture together. More precisely, people have been taking photographs of their bare chests partially obscured by a book or another object pressed tightly against them.

An important part of the trend is making the name of the book visible in the picture. Examples that display a particularly popular manga, novel or another work of fiction have been especially receiving many likes and bookmarks.

Where Does The 'Boob And Book’ Trend Come From?

While the genre of the photograph isn't specifically new, it has never inspired a full-blown social media trend before.

The current trend was started by X / Twitter user @Rawpkw, who on March 10th, 2025, shared a photograph of herself pressing a copy of Depeche Mode: Monument against her breasts in a post that garnered some 16,000 reposts and over 105,000 likes in just nine days.

How Did 'Boob And Book' Become A Trend?

Rawpkw's post quickly spawned copycats as other users shared photographs in which they held their favorite books close to their chest. Some of the earliest posts within the trend went viral just two days following the original post.

As the trend grew on X in mid-March 2025, people on competing social media platforms, such as Bluesky and Threads, took note, sharing their contributions.

It quickly became apparent to everyone that the choice of literature was a key component of this trend — so far, popular manga has been performing particularly well.

Artists have also been contributing. In their artworks, it's everyone's favorite characters who try their hand at the social media challenge instead of a real individual.

What Is The 'Book And Nintendo 3DS' Variant Of The Trend?

Several days into the trend, a user on X suggested that taking a picture with a Nintendo 3DS XL console could also work well, and it seems that many have agreed. While not as big as the main trend, 3DS console versions have definitely found their audience.

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For the full history of the Boob and Book trend, be sure to check out Know Your Meme's encyclopedia entry for more information.