guides
What Is The 'Full Bush In A Bikini' Etsy Review? The Viral Review Radicalizing Women On TikTok Explained
Feminists and other women across TikTok are posting videos about an empowering Etsy review that's encouraging them to stop doing one thing in 2025.
The review, known best by the viral catchphrase "Full Bush in A Bikini," was first shared by TikToker Sujindah in early January and has since started a bit of a movement on the app, which is supposedly radicalizing women everywhere.
But what is the "full bush in a bikini" Etsy review and what makes it so empowering? Here's what you need to know about the viral TikTok movement and trend.
What Is The 'Full Bush In A Bikini' Etsy Review?
On January 4th, 2025, TikToker @Sujindah posted a video that begins with her hilarious repeating the phrase "full bush in a bikini" several times. She then explains how she once saw an Etsy review for a bikini left by a user who shared an image of herself wearing a bikini with a "full bush" of pubic hair, free of shame.
As numerous participants amid the trend have stated, many women feel the need to shave their pubic hair before wearing a bikini.
The TikToker claims that the review radicalized her, inspiring her to stop shaving before wearing a bikini. She says, "That's how it should be," before ending the video, which garnered a massive 9.5 million views in just two days.
The video has inspired a lot of responses since then, along with a search for the Etsy review, although nobody has found it yet.
@sujindah
How Is 'Full Bush In A Bikini' Used On TikTok?
After the original video went viral, other TikTokers began posting videos referencing the Etsy review. Many of these women claim they were radicalized by Sujindah's video on the Etsy review and will no longer be shaving for bikini season.
They're also speaking out against the reasons women feel the need to shave in general and encouraging other women to put down the razors.
Others are simply having fun with the phrase "full bush in a bikini" and the funny way that Sujindah repeats it at the start of her video.
Word of the review has also spread to X / Twitter in recent days, where users are now similarly sharing their newfound realization that going full bush in a bikini is perfectly fine.
@lanadeldrain333 The bush is a great accessory!! & Sometimes I just don’t want to (or simply cannot) spend money on waxing #radical #bikinibabes #summer2025 #financialeducation #accessories #bushcraft #unpopularopinion ♬ Up Down Suite – Madonna
@crazysillycoolgirl Earrings in bed
@bravenewgirld @angle ♬ original sound – (DJ) Adrian Nikau
@eloise_grace hot take #feminism #shaving #wlw #lesbian ♬ female rage – bel6va
For the full history of Full Bush in A Bikini, be sure to check out Know Your Meme's encyclopedia entry for more information.
