What's The 'Chicken, Chicken, Chicken, Chicken' Burger King Commercial And Why Is It A Meme?

Burger King has always had a knack for viral marketing, especially when the NFL's Super Bowl is approaching. This football season, the fast-food chain released a new set of commercials, all centering on the phrase "At BK, have it your way," but varying in the word they choose to repeat such as the now-infamous "Chicken, Chicken, Chicken, Chicken" ad.

These surprisingly catchy commercials are annoying football fans everywhere. They seem to air during every commercial break in the playoffs. Despite fans seeming to hate them, they've also garnered a lot of memes on apps like Twitter and TikTok. Whether they're being used for slideshow audios or sped-up and remixed, these commercials are everywhere in memes.

So ask yourself, do you really want to know more about this trending meme, or have the ads just gotten to you and you really just want a Whopper Jr.? Let's explain.

What Are The 'At BK Have It Your Way' Commercial Memes About?

Back in October, Burger King launched this new ad campaign featuring a male singer whose voice was just slightly out-of-tune but perfectly designed for the ear of the common man. Therefore, the TV commercial that advertised the restaurant's new "$5 Your Way Meal" was perfect for mid-NFL game commercial breaks.

The original commercial has since racked up over 55 million views on YouTube despite only being up for three months. The success was palpable, so Burger King decided to make more commercials with the same jingle, same singer and similar visual formats.

What's The 'Chicken, Chicken, Chicken, Chicken' Burger King Commerical And Its Lyrics?

Maybe the most notable (and most meme'd) commercial out of the bunch is the one that advertises the restaurant's "Royal Crispy Chicken Sandwich." This one was first posted to YouTube in November 2022 and it is utterly infectious. Its lyrics are:

Chicken, chicken, chicken, chicken,
Italian, spicy, bacon, chicken,
Take one bite and it all starts clickin',
Crown up my day.
Toasted bun and tasty Royal sauce,
Got me buzzin'. I'm the Royal boss.
Sauce it up and top it with mozz',
Chicken my way.
You rule your season today,
At BK, have it your way.
You rule!

What's The 'Marinara Mozzeralla' Burger King Commerical?

Finally, one of the last ads in the campaign is one that advertises the "Italian Royal" version of the restaurant's chicken sandwich. It's essentially a fast-food chicken parm (if that sounds yummy to you). Like the "Chicken, Chicken, Chicken, Chicken" commercial, this one has also been memed into oblivion.

What Are All The 'At BK Have It Your Way' Memes On TikTok?

The primary joke associated with memes about the new commercials is that they air directly after some of the most brutal hits in the sport. Of course, the most infamous moment this season that was directly followed by a BK commercial was Damar Hamlin's injury. Other than airing right after injuries, other jokes center on the ads airing right after one's favorite team loses.

What Are All The 'At BK Have It Your Way' Sped-up Remixes?

For every commercial so far in the ad campaign, TikTokers have used CapCut to make some egregiously annoying, sped-up remixes. These include the repetition of the word "chicken," the phrase "marinara mozzarella" and of course, "Whopper."

For the full history of "At BK Have It Your Way" Commericals, be sure to check out our entry on the meme here for even more information.