Rising LGBTQ+ TikTok star Kevin Leonardo is currently going viral after posting a Nair hair removal video to YouTube. But who is Kevin Leonardo and what makes the illicit Nair hair removal video so shocking? Here's what you need to know.

@kallitheloner THE WAY IT WAS PULSATING AT THE END SCARED ME #trauma #nair #kevinleonardo #kevinleonardonair #neveragain #bleachneeded😭 #imsared ♬ original sound – .

Who Is 'Kevin Leonardo?'

Kevin Leonardo is a TikToker, YouTuber and social media influencer who started making content in 2020. Leonardo's content, consisting largely of storytime and advice videos, caters towards a gay audience. Some of his most popular content is tutorials pertaining to the gay lifestyle, with a focus on sexual topics.

Throughout the 2020s, Leonardo has gained over 300,000 followers on TikTok and 42,000 subscribers on YouTube. He's even inspired a few fan pages on the former site recently, which share comedic clips of Leonardo talking during TikTok live streams, showing promising career growth for the content creator.

@kevinleonardo1fan We listen to taylor every day!! 😇 // #thecoolestkev #lgbt #kevinleonardo @Kevin Leonardo ♬ original sound – KEVINS 1# FAN

Why Is Kevin Leonardo's Nair Video Going Viral?

On June 25th, 2023, Leonardo uploaded a video tutorial to YouTube on how to remove the hairs on your posterior using Nair cream. The video prominently features Leonardo's bare behind as he spreads it all to give viewers a detailed lesson on how to use the cream. This took some viewers by surprise, who started sharing the discovery with others on TikTok and Twitter.

The video gained over 4.5 million views in just a week, leaving many wondering how it is allowed on YouTube at all. The answer lies in the fact that it's an educational video, meaning more graphic content is acceptable as long as it's for educational purposes. Still, for many it feels wrong to see something so graphic on YouTube, leading to a lot of reactions online.

@eneriasemajrii #stitch with @Nessared360 bitch aht aht , dont nobody need that much of a tutorial now 😐 #fyp #nair #kevinlevrone ♬ original sound – semajrii 🦋

@userjawa727 Normal video#but #as #hair #hole #youtube #kevin #leonardo ♬ Fear Is in the Air (Acoustic) – Blacksmith

@fafalily #greenscreenvideo He took the phrase “I’m a visual learner” to heart. 💀💀💀#kevinleonardo #nowwhatisthis #satire #humortiktok ♬ Funny Song – Cavendish Music

@polybiouse Congradulations man. #kevinleonardobhole #kevinleonardo ♬ original sound – SendLikesHere

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For the full history of Kevin Leonardo, be sure to check out Know Your Meme's encyclopedia entry for more information.