777 Filters on TikTok
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777 Filters refers to a series of filters on TikTok that ask the viewer to choose between two options by nodding their head, however, when they choose one photo, the other photo switches to Rule 34 pornography. The graphic and explicit nature of the filters led to TikTokers humorously telling others to use the filters, essentially bait-and-switching them into looking at the porn. One of the most notable 777 filters was the Chun-Li TikTok Filter (also known as Whats Your Favorite Chun-Li Photo?) that asked the user to choose between two photos of Chun-Li from Street Fighter and Fortnite, ultimately just showing them graphic imagery of the character. Many reaction videos were made on TikTok in May 2023 about the Chun-Li filter and other 777 filters, such as the Shinobu 777 Filter and the Nezuko 777 Filter. Many also questioned how TikTok had not removed the filters.
Starting in mid-May 2023, filters that were called "choose" filters surfaced on TikTok that could be made by any TikToker on the mobile "Effect House" app. The filters followed a basic format of choosing between two options that the user had to nod their head toward to choose. Once the user chose a "left" or "right" option, the non-chosen option would change, prompting them to choose again. Eventually, the filter's user would have their final option, ultimately highlighting their answer to the filter's question (example shown below).
@melodii_cos I fixed the filter 😁😈 #fypシ゚viral #demonslayer #filter #effect #fyp ♬ original sound – ☆𝖘𝖙𝖆𝖗𝖎𝖟𝖚𝖐𝖚☆
Starting in mid-May 2023, creators of 777 filters started to insert Rule 34 pornography into their filters. Essentially, when the filter's user nodded their head toward the "left" or "right" option, the non-chosen answer would switch to a pornographic image of the character in question. One of the earliest examples of a TikToker highlighting the explicit nature of a 777 filter was TikToker @cerdifiedsteppa on May 14th, 2023, who censored the explicit drawings and proclaimed, "THEY WERE NOT LYING ONG." Her video received roughly 7.2 million plays and 498,500 likes in nine days and also used the Did You Pray Today? TikTok sound (shown below).
Soon after TikToker @cerdifiedstepp's video in May 2023, other TikTokers used the same "Did You Pray Today?" sound to highlight other explicit 777 filters, censoring the graphic parts with emojis or other stickers. For instance, on May 15th, 2023, TikToker @yerr.cha1 posted a censored video, gaining roughly 6.7 million plays and 571,400 likes in eight days (shown below, left). On May 17th, TikToker @c0oper64 posted a video about a 777 filter, gaining roughly 8.4 million plays and 353,700 likes in six days (shown below, right).
how do yall get away w making these filters.😭
@c0oper64 WHO ARE MAKING THESE PLEASE😭🙏🙏🙏 #autismspeaks #autismspeaksisevil #autismspeaksslander #autismspeaksshouldstfu #autismspeaksdoesntspeakforme #demonslayer #demonslayermitsuri #demonslayermitsurikanroji ♬ Gangsta Shyt – user18647354906
Chun-Li 777 Filter
Starting on May 22nd, 2023, various TikTokers uploaded viral videos about a new 777 filter that asked the user to choose between a photo of Chun-Li from Street Fighter and a photo of the Chun-Li Fortnite skin, however, when the user chose an answer, the other would switch to Rule 34 art. The most viral reaction to the video uploaded on May 22nd was posted by TikToker @somewhat_antisocial who received roughly 6.5 million plays and 274,500 likes in one day (shown below).
@somewhat_antisocial TIKTOK REMOVE THIS FILTER NOW OMG #chunli #badmoderation #ew #yuck ♬ Paper Planes – M.I.A.
The video gained other viral reactions on TikTok going into late May 2023, including an analysis video uploaded by TikToker @noahglenncarter on May 22nd in which he alleged that the filters were being created "non-stop" and TikTok was experiencing difficulty in removing all of the explicit 777 filters. At the time of his posting, many of the aforementioned 777 filters had been removed by TikTok, but to his point, others were rapidly being created.
https://www.tiktok.com/embed/7236364942415285530 https://www.tiktok.com/embed/7235912354683325742 https://www.tiktok.com/embed/7235418594056834350
 TikTok – @melodii_cos
 TikTok – @cerdifiedsteppa
 TikTok – @yerr.cha1
 TikTok – @somewhat_antisocial
 TikTok – @noahglenncarter
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