Mr. Clean Filter on TikTok
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Mr. Clean Filter on TikTok, also known as FAVORITE MR CLEAN?, is an NSFW 777 Filter on TikTok that asks users to choose between two photos of Mr. Clean by nodding their head left or right. The non-chosen Mr. Clean image then switches to Rule 34 pornography. Bait-and-switch 777 filters started to appear on the app in late May 2023, resulting in viral reactions. The Mr. Clean filter was one of the most notable 777 filters, among others such as the Chun-Li Filter and the Fav Princess Peach Filter.
On May 23rd, 2023, TikTokers surfaced a new 777 filter called the Mr. Clean filter that asked its user, "FAVORITE MR CLEAN?" and baited them into seeing Rule 34 pornography. Various videos were posted on May 23rd, the most viral of which was posted by TikToker @zestyybih who gained roughly 7.1 million plays and 208,300 likes in two days (shown below, left). It was shown in other videos (example shown below, right) that an account called @_.mr_.clean._ seemingly created the filter, however, their account has since been deleted.
the wildest part is that someones making these filters 😭😭😭
every time you use a filter, it adds similar ones to your fyp and suggestions. just report them. the accounts that made them too.♬ Maxwell the Cat Theme – Catbycat
Going into late May 2023, various TikTokers uploaded similar reaction videos in which they questioned who made the filter and why TikTok hadn't taken it down yet, among other humorous concerns. For instance, on May 24th, 2023, TikToker @mysonsaremyworld uploaded a video with the filter, gaining roughly 1.7 million plays and 3,700 likes in one day (shown below).
@mysonsaremyworld Got my manager reaction #fyp #fypage #fup #filters #dirtyfilter #mrclean ♬ Mr. Clean – Fay Lovsky & La Bande Dessinée
The reactions continued to surface in the days that followed, gaining news coverage by internet culture websites like HITC.
https://www.tiktok.com/embed/7236393927249530155 https://www.tiktok.com/embed/7236471809447709957 https://www.tiktok.com/embed/7236459454449913130
 TikTok – @zestyybih
 TikTok – @mysonsaremyworld
 HITC – NSFW MR. CLEAN FILTER ON TIKTOK ADDS TO OBNOXIOUS TREND ON THE PLATFORM
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