About

AI-Generated Coca-Cola Christmas Ad or AI Coke Christmas Commercial refers to an AI-generated advertisement released by Coca-Cola in November 2025 as part of the company's annual "Holidays Are Coming" campaign. The advert was created by the media company Secret Level and Silverside AI, and featured classic Coca-Cola imagery like a convoy of branded red trucks cutting through snowy landscapes as anthropomorphic animals watch on. This marks the second time the soft drink company used an AI-generated advertisement for the holidays (2024), and the second time the campaign has sparked backlash over the decision.

On November 5th, 2025, Secret Level posted a behind-the-scenes video showing its process for creating the advertisement, explaining how it took over 100 workers tweaking the AI frames and over 70,000 AI-generated video clips to perfect the footage. The video also showed the concept art and storyboards the media company reportedly used to create the AI video. However, several internet users accused the brand of faking a "human-creators" angle to the advertisement, pointing to odd visual glitches, inconsistent animation and deriding footage of the artists shading and tweaking characters as faked.

Origin

On November 3rd, 2025, Coca-Cola released its latest “Holidays Are Coming” commercial, created in partnership with studio Secret Level and Silverside AI. The advertisement featured a convoy of red light-wrapped Coca-Cola trucks riding through a snow-covered landscape as several anthropomorphic animals wearing sweaters looked on.

The advertisement was posted to Coca-Cola's official YouTube^[1] page, where it gathered over 600,000 views in a week.

According to a November 3rd, 2025, article by The Hollywood Reporter,^[2] Coca-Cola global VP and head of generative AI Pratik Thakar said, "Last year people criticized the craftsmanship. But this year the craftsmanship is ten times better."

In the same article, Secret Level’s founder and chief creative officer, Jason Zada, estimated that it took 20 people to make the advertisement as opposed to the 50 people it would take to make the video without AI.

On November 5th, Secret Level posted a "behind the scenes" video on its X^[3] / Twitter account (@secret__level), writing, "Once again, our Coca-Cola 'Holidays Are Coming' film is getting a lot of attention — but what most people don’t see is what goes on behind the scenes. Projects like this take an enormous amount of craft, coordination, and heart. From worldbuilding and animation to storytelling and sound, the work runs deep."

The post gathered over 8 million views and 1,000 likes in four days, but was deleted sometime around November 9th and 10th.

Spread

Several internet users criticized @Secret__Level's "behind the scenes" video, accusing them of faking the amount of skill, detail and human involvement it took to create the "Holidays are Coming" Coca-Cola ad.

On November 3rd, 2025, Redditor No_Artichoke_8428 posted an image of the ad from Coca-Cola's YouTube upload to the /r/mildlyinfuriating^[10] subreddit under the title "Coca-Cola used Ai……. again," receiving over 10,000 upvotes and 460 comments in a week, with many Redditors commenting negatively about the use of AI in the commercial.

On November 7th, X^[4] user @DumbsYT tweeted, "Me when I’m 'working' for one the biggest companies in the world and I’m ONLY using the Photoshop default main layer 💀," in response to Secret Level's behind-the-scenes footage of making the Coca Cola holidays ad. The post gathered over 28,000 likes in two days.

Also on November 7th, X^[9] user @Stretchedwiener tweeted, "The depths of deceit and grift going on here. AI generated everything and a fake 'behind the scenes' video hastily thrown together to lie about 'an enormous amount of craft.'" The post gathered over 11,000 likes in two days.

That same day, X^[5] user @spiderbeef23 reposted a clip showing the creators of the AI-generated adding the Coca-Cola logo to a single frame from the video, to which X user @BrandonRStreams responded, "The thing that gets me about this is that if AI artists were truly proud of the technology, they'd just show how the real process works instead of trying to pretend they did things the traditional way."

The thing that gets me about this is that if AI artists were truly proud of the technology, they'd just show how the real process works instead of trying to pretend they did things the traditional way.

Is that not the biggest admission that the process also matters? https://t.co/Eg3cVeK8Ja

— Brandon Riley (new acc) (@BrandonRStreams) November 8, 2025

Also on November 7th, X^[6] user @sanji_joestar tweeted an image from @Secret_Level's behind-the-scenes video showing them adding the Coca-Cola logo to a single frame from their AI-generated advertisement, writing, "THAT'S NOT HOW THAT WORKS 💀💀💀" The post gathered over 62,000 likes in two days.

On November 8th, 2025, X^[7] user @mattlieb quoted the post, writing, "Coca Cola used AI to make their holiday ad and when people got mad they created a fake behind-the-scenes video," gathering over 68,000 likes in a day.

Also on November 8th, X^[8] user @JaceAVinson tweeted images of a number of differently-styled animated pandas to highlight their assertion that the Coca-Cola holiday advertisement was a copy of Po from Kung-Fu Panda specifically.

Search Interest

External References