Bjork Frat
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About
Bjork Frat refers to jokes and discourse about a hot take posted to Twitter / X in late September 2024 that described alternative music recording artist Bjork as "the most overplayed and overhyped normie frat bro artist of the past 30 years." The take bewildered many music lovers on the app, as Bjork's music is generally considered very feminine and avant-garde, and is thus generally not thought of as a stereotypical "frat bro" musician. The take led to a series of jokes blending fraternity culture and Bjork music as the tweet garnered virality on the platform.
Origin
On September 21st, 2024, AV Club news editor and Twitter user @grewdillis[1] quote-tweeted a snippet of a Bjork music video, opining on a shift among modern music listeners that makes them distrustful of the taste of older music listeners. The post gained over 1,200 retweets and 20,000 likes in two days.
not to cloud yell but i feel when i was a teenager and older (cooler) people told me something was good, i would make an effort to engage with it bc i wanted to be in the know. seems there’s a broad trend on social media now to immediately reject the unfamiliar https://t.co/lL5Nvxf3Mc
— drew updates (@grewdillis) September 21, 2024
In response, user @Poppachill[2] wrote, "Yeah man I’m sure people are unfamiliar with the most overplayed and overhyped normie frat bro artist of the past 30 years," gaining over 170 quote-tweets, 180 retweets and 119 likes in the same timeframe.
Spread
PoppaChill's take baffled many users and readers on Twitter, and in response to pushback, they said[3] on September 21st, 2024, they'd never been "in or around" a fraternity but were "online friends with one guy in a frat he had a pretty broad taste in music," adding that that guy liked "The Smiths, Crass" and was "probably a Bjork fan."
The take inspired jokes and memes from other users, as Bjork's feminine and alternative music is largely thought of as antithetical to the type of aggressive and masculine music associated with college fraternities. Multiple Twitter users quote-tweeted @PoppaChill's tweet joking that others would never guess the artist they were talking about (example by @acechhh[5] shown below).
For example, on September 22nd, 2024, Twitter user @computer_gay[4] posted an edited video of sorority girls dancing to the Bjork song "Hyperballad," gaining over 1,300 retweets and 13,000 likes in one day.
the björk frat pic.twitter.com/wt3Fb0XB4F https://t.co/xss8AGd0HJ
— matt (@computer_gay) September 23, 2024
Various Examples
me and my niggas doing the bjork stroll https://t.co/tDXjZXjVOd pic.twitter.com/ZhLOGxStn5
— mayhem 🥠 (@fortunetellaaa) September 23, 2024
the bros when Human Behaviour plays at the function pic.twitter.com/uow8X4Uncc https://t.co/vslLVOsafZ
— the Beverly of Cheverly (@NickoGallo) September 23, 2024
Search Interest
Unavailable.
External References
[1] Twitter – grewdillis
[2] Twitter – PoppaChill
[3] Twitter – PoppaChill
[4] Twitter – computer_gay
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