Brandjacking - Images

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Cybersquatting 402,882 False Association 78,562 Pay-Per-Click 29,504 19,737 11,473 1,464 eCommerce Sites Domain Kiting Offensive Content 0 100,000 200,000 300,000 400,000 Brandjacking activity measured in Q1, 2008 The growth in cybersquatting represents a 40% increase for the year. Using brand names as part of a domain name is an easy way to drive traffic through search engines, and since most common dictionary words are already used for domains, fraudsters and criminals continue to turn to brand names and trademarks when they register domains 03-07 19,579 1,311 31,818 72,206 342,512 16,825 Annual brandjacking activity measured in March 2008. Threat types are not exclusive of other threats. Data is based on weekly samples averaged Threat Type Domain Kiting Offensive Content Pay-Per-Click False Association Cybersquatting eCommerce Sites 01-07 11,015 1,395 50,743 75,167 286,801 21,093 02-07 37,634 2,138 73,774 107,316 311,050 22,639 04-07 9,426 1,365 27,098 72,582 382,248 16,849 01-08 11,473 1,464 29,504 78,562 402,882 19,737 QTDYOY 4% 5% -42% 5% 40% -6% 22% 7% 9% 8% 5% 17% over one quarter
Cybersquatting 402,882 False Association 78,562 Pay-Per-Click 29,504 19,737 11,473 1,464 eCommerce Sites Domain Kiting Offensive Content 0 100,000 200,000 300,000 400,000 Brandjacking activity measured in Q1, 2008 The growth in cybersquatting represents a 40% increase for the year. Using brand names as part of a domain name is an easy way to drive traffic through search engines, and since most common dictionary words are already used for domains, fraudsters and criminals continue to turn to brand names and trademarks when they register domains 03-07 19,579 1,311 31,818 72,206 342,512 16,825 Annual brandjacking activity measured in March 2008. Threat types are not exclusive of other threats. Data is based on weekly samples averaged Threat Type Domain Kiting Offensive Content Pay-Per-Click False Association Cybersquatting eCommerce Sites 01-07 11,015 1,395 50,743 75,167 286,801 21,093 02-07 37,634 2,138 73,774 107,316 311,050 22,639 04-07 9,426 1,365 27,098 72,582 382,248 16,849 01-08 11,473 1,464 29,504 78,562 402,882 19,737 QTDYOY 4% 5% -42% 5% 40% -6% 22% 7% 9% 8% 5% 17% over one quarter

Brandjacking