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Brands_tweeting_one_word

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Part of a series on Viral Marketing. [View Related Entries]


About

Brands Tweeting One Word, also known as Company One-Word Twitter Posts, is a viral marketing campaign and trend started by verified companies on Twitter tweeting a lowercase, one-word description of their company. While the earliest example was posted in 2020, the trend started in September 2022 when Amtrak tweeted "trains." From there, multiple brands latched onto the gimmick, including the Washington Post, NPR and even U.S. President Joe Biden.

Origin

On July 15th, 2020, the verified Twitter[1] account of San Francisco's BART tweeted, "trains," earning roughly 8,000 likes in two years (shown below, left). Two years later, at approximately 3 p.m. on September 1st, 2022, the Twitter[2] account of Amtrak tweeted, "trains," earning roughly 159,700 likes in less than a day and subsequently causing a resurgence of similar posts (shown below, right).

trains BART @SFBART 8:36 PM Jul 15, 2020 Twitter for iPhone .
AMT Amtrak @Amtrak trains 3:00 PM Sep 1, 2022 Salesforce - Social Studio

Spread

As Amtrak's tweet accumulated likes on September 1st, 2022, roughly 45 minutes later, the Twitter[3] account of the Washington Post tweeted, "news," earning roughly 37,900 likes in less than a day (shown below, left). Roughly an hour later, the Twitter[4] account of CNN tweeted, "breaking news," earning roughly 197,400 likes in less than a day (shown below, right).

(wp) news The Washington Post @washingtonpost 3:47 PM. Sep 1, 2022. Twitter Web App
CNN CAN @CNN breaking news 4:28 PM. Sep 1, 2022. Twitter Web App

The trend grew rapidly on September 1st as other companies latched on. For instance, on September 1st, the Twitter[5] account of Marvel's Deadpool tweeted, "deadpool," earning roughly 197,800 likes in less than a day (shown below, left). Hours later, U.S. President Joe Biden's Twitter[6] account tweeted, "democracy," earning roughly 278,800 likes in less than a day (shown below, right).

Deadpool @Deadpool deadpool 5:35 PM Sep 1, 2022 Sprinklr
President Biden @POTUS United States government official democracy 9:30 PM. Sep 1, 2022. The White House

Online Reactions

As more companies joined the trend, reactions surfaced in regards to the viral marketing gimmick. For instance, Twitter[7] user waltisfrozen tweeted four screenshots of brand tweet examples on September 1st, 2022, showing a progression from Amtrak's "train" tweet to a fake Herschel Walker tweet reading, "threatening to murder my wife." Waltisfrozen's tweet received roughly 25,600 likes in less than a day (shown below, left). Waltisfrozen replied with another tweet[8] that showed a fake Matt Gaetz tweet reading, "Sex trafficking minors," earning roughly 4,900 likes in less than a day (shown below, right).

Greg @waltisfrozen oh wow AMTRAK trains Amran @Amtrak Variety @Variety ews 4:37 PM. Sep 1, 2022. Twitter Web App The Washington Post @washingtonpost 2 movie hreatening to murder my wife 1:22 PM - Sep 1, 2022. Twitter Web App 09 AM - Sep 1, 2022. Twitter for iPhone :47 PM. Sep 1, 2022. Twitter Web A Herschel Walker @Herschel Walker US Senate candidate, GA
Greg @waltisfrozen everybody's having fun with the memes today CNN @CNN @Wendys breaking news burgers npr radio Matt Gaetz INI @NPR 4:51 PM Sep 1, 2022. Twitter Web App Matt Gaetz @mattgaetz US House candidate, FL-01 : Sex trafficking minors 12:56 PM - Sep 1, 2022. Twitter for iPhone

The brand tweets received cross-platform attention as well. For instance, Redditor WeaponizedWhale posted to /r/OutOfTheLoop, [9] asking about the one-word tweets and receiving over 580 upvotes in less than a day.

Various Examples

French Embassy U.S. @franceintheus France government organization Revolution 4:48 PM Sep 1, 2022 Twitter Web App
Breaking Bad Breaking Bad @BreakingBad science 5:29 PM . Sep 1, 2022. Twitter Web App
Mars NASA Mars @NASAMars 5:11 PM . Sep 1, 2022 Twitter Web App
M clown McDonald's @McDonalds 5:19 PM Sep 1, 2022. Twitter Web App
npr radio NPR @NPR 4:13 PM. Sep 1, 2022 Twitter Web App
VIZ VIZ THE ONE PIECE IS REAL 12:54 AM 31 Aug 22. Twitter for iPhone @VIZMedia 8,016 Retweets 2,378 Quote Tweets 50.3K Likes

Search Interest

Unavailable.

External References

[1] Twitter – @SFBART

[2] Twitter – @Amtrak

[3] Twitter – @washingtonpost

[4] Twitter – @CNN

[5] Twitter – @Deadpool

[6] Twitter – @POTUS

[7] Twitter – @waltisfrozen

[8] Twitter – @waltisfrozen

[9] Reddit – /r/OutOfTheLoop



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Brands, Companies Tweeting One Word on twitter depicting the amtrak trains post.

Brands Tweeting One Word

Part of a series on Viral Marketing. [View Related Entries]

Updated Sep 02, 2022 at 11:03AM EDT by Zach.

Added Sep 02, 2022 at 09:44AM EDT by Owen.

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About

Brands Tweeting One Word, also known as Company One-Word Twitter Posts, is a viral marketing campaign and trend started by verified companies on Twitter tweeting a lowercase, one-word description of their company. While the earliest example was posted in 2020, the trend started in September 2022 when Amtrak tweeted "trains." From there, multiple brands latched onto the gimmick, including the Washington Post, NPR and even U.S. President Joe Biden.

Origin

On July 15th, 2020, the verified Twitter[1] account of San Francisco's BART tweeted, "trains," earning roughly 8,000 likes in two years (shown below, left). Two years later, at approximately 3 p.m. on September 1st, 2022, the Twitter[2] account of Amtrak tweeted, "trains," earning roughly 159,700 likes in less than a day and subsequently causing a resurgence of similar posts (shown below, right).


trains BART @SFBART 8:36 PM Jul 15, 2020 Twitter for iPhone . AMT Amtrak @Amtrak trains 3:00 PM Sep 1, 2022 Salesforce - Social Studio

Spread

As Amtrak's tweet accumulated likes on September 1st, 2022, roughly 45 minutes later, the Twitter[3] account of the Washington Post tweeted, "news," earning roughly 37,900 likes in less than a day (shown below, left). Roughly an hour later, the Twitter[4] account of CNN tweeted, "breaking news," earning roughly 197,400 likes in less than a day (shown below, right).


(wp) news The Washington Post @washingtonpost 3:47 PM. Sep 1, 2022. Twitter Web App CNN CAN @CNN breaking news 4:28 PM. Sep 1, 2022. Twitter Web App

The trend grew rapidly on September 1st as other companies latched on. For instance, on September 1st, the Twitter[5] account of Marvel's Deadpool tweeted, "deadpool," earning roughly 197,800 likes in less than a day (shown below, left). Hours later, U.S. President Joe Biden's Twitter[6] account tweeted, "democracy," earning roughly 278,800 likes in less than a day (shown below, right).


Deadpool @Deadpool deadpool 5:35 PM Sep 1, 2022 Sprinklr President Biden @POTUS United States government official democracy 9:30 PM. Sep 1, 2022. The White House

Online Reactions

As more companies joined the trend, reactions surfaced in regards to the viral marketing gimmick. For instance, Twitter[7] user waltisfrozen tweeted four screenshots of brand tweet examples on September 1st, 2022, showing a progression from Amtrak's "train" tweet to a fake Herschel Walker tweet reading, "threatening to murder my wife." Waltisfrozen's tweet received roughly 25,600 likes in less than a day (shown below, left). Waltisfrozen replied with another tweet[8] that showed a fake Matt Gaetz tweet reading, "Sex trafficking minors," earning roughly 4,900 likes in less than a day (shown below, right).


Greg @waltisfrozen oh wow AMTRAK trains Amran @Amtrak Variety @Variety ews 4:37 PM. Sep 1, 2022. Twitter Web App The Washington Post @washingtonpost 2 movie hreatening to murder my wife 1:22 PM - Sep 1, 2022. Twitter Web App 09 AM - Sep 1, 2022. Twitter for iPhone :47 PM. Sep 1, 2022. Twitter Web A Herschel Walker @Herschel Walker US Senate candidate, GA Greg @waltisfrozen everybody's having fun with the memes today CNN @CNN @Wendys breaking news burgers npr radio Matt Gaetz INI @NPR 4:51 PM Sep 1, 2022. Twitter Web App Matt Gaetz @mattgaetz US House candidate, FL-01 : Sex trafficking minors 12:56 PM - Sep 1, 2022. Twitter for iPhone

The brand tweets received cross-platform attention as well. For instance, Redditor WeaponizedWhale posted to /r/OutOfTheLoop, [9] asking about the one-word tweets and receiving over 580 upvotes in less than a day.

Various Examples


French Embassy U.S. @franceintheus France government organization Revolution 4:48 PM Sep 1, 2022 Twitter Web App Breaking Bad Breaking Bad @BreakingBad science 5:29 PM . Sep 1, 2022. Twitter Web App Mars NASA Mars @NASAMars 5:11 PM . Sep 1, 2022 Twitter Web App M clown McDonald's @McDonalds 5:19 PM Sep 1, 2022. Twitter Web App npr radio NPR @NPR 4:13 PM. Sep 1, 2022 Twitter Web App VIZ VIZ THE ONE PIECE IS REAL 12:54 AM 31 Aug 22. Twitter for iPhone @VIZMedia 8,016 Retweets 2,378 Quote Tweets 50.3K Likes

Search Interest

Unavailable.

External References

[1] Twitter – @SFBART

[2] Twitter – @Amtrak

[3] Twitter – @washingtonpost

[4] Twitter – @CNN

[5] Twitter – @Deadpool

[6] Twitter – @POTUS

[7] Twitter – @waltisfrozen

[8] Twitter – @waltisfrozen

[9] Reddit – /r/OutOfTheLoop

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Recent Images 19 total


Top Comments

Adam
Adam Staff

this could well be the worst meme of all time. i dont think there's anything that could be beneath a meme that can only be done by branded twitter accounts, tweeting one word, about itself, and racking up tens of thousands of rts a pop. bleak stuff

+41

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