About

Designed With Gamers In Mind vs. Designed With Activists In Mind is an exploitable ironic meme format based on a viral tweet by @mrphillipchan showing Atsu, the protagonist of the video game Ghost of Yōtei, if she was designed with gamers in mind, depicted with heavy makeup and cleavage, vs. designed with activists in mind, using her real in-game model. The post inspired a series of memes parodying the original post by drastically editing other video game characters to appear more stereotypically attractive to men.

Origin

On October 8th, 2025, X^[1] user @mrphillipchan posted a meme showing an edit of Ghost of Yotei's main character Atsu with large breasts, visible cleavage and makeup on her face on the left under the caption, "Designed with gamers in mind," next to the actual in-game render of Atsu on the right under the caption, "Designed with activists in mind." The post text reads, "If Ghost of Yotei made Atsu look like this, the game woulda sold a million copies by now." The post gained over 20,000 likes and 2,500 reposts in five days.

The post is inspired by discourse surrounding the game being too "woke" for starring a woman protagonist.

Spread

The post inspired memes over the following days, which apply the same format to other video game characters to ironically show what they might look if they were "designed with gamers in mind," as defined by @mrphillipchan.

For example, on October 10th, 2025, X^[2] user @lionhard_art posted a version showing Spider-Man with an enlarged posterior and testicles, garnering over 160,000 likes in three days.

Later that day, X^[3] user @FittingDoomIMGs posted a version about the Doom video games, garnering over 130,000 likes in the same span of time.

That same day, X^[4] user @gendermarxism posted a version of the meme showing Leon Kennedy with a lower back tattoo, garnering over 174,000 likes in three days.

On October 11th, Redditor u/XxTombraiderfanxX posted a version of the meme to the /r/Gamingcirclejerk^[5] about Auntie Ethel from Baldur's Gate 3, garnering over 1,600 upvotes in two days.

That day, Redditor u/julian_the_artist posted a version of the meme using images of Doctor Eggman from Sonic the Hedgehog to the /r/SonicTheHedgehog^[6] subreddit, garnering over 8,800 upvotes in a day.

Various Examples

Search Interest

External References