Don't Have a Bookmark?

Don't Have a Bookmark?

Part of a series on Life Hacks. [View Related Entries]

Updated Sep 15, 2019 at 04:45AM EDT by andcallmeshirley.

Added Sep 13, 2019 at 11:24AM EDT by Matt.

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About

Don't Have a Bookmark? refers to a series of mock life hacks encouraging people to use items that could ruin a book instead of a bookmark. These generally follow the phrasal template "Don't have a bookmark? Try [X] instead."

Origin

On October 27th, 2016, the Instagram [1] account @shitheadsteve shared an image of ketchup smeared on the page of a book under the caption, "Don't have a bookmark? Try using ketchup instead." Within three years, the post received more than 48,000 likes (shown below).


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Spread

On September 9th, 2019, the official account for the snack food Chex Mix tweeted, [2] "Don't have a bookmark? Try using Chex Mix instead." Within four days, the tweet received more than 11,000 likes and 4,700 retweets (shown below, left).

Following the post, other brands began posting similar images. For example, on September 10th, VitaminWater's Twitter account shared,[3] "don't have a bookmark? try using vitaminwater instead." The tweet received more than 11,000 likes and 3,400 retweets in less than three days (shown below, center).

Others began using the format, too. On September 11th, Twitter[4] user @lauraeweymouth shared a variation with a dog between the pages of a book (shown below, right).

Several media outlets covered the memes, including Mashable [5] and Time.[6]


Chex Chex Mix mix@ChexMix Don't have a bookmark? Try using Chex Mix instead 7:54 AM Sep 9, 2019 Twitter Web App C. vitaminwater @vitaminwater don't have a bookmark? try using vitaminwater instead. zer 12:52 PM Sep 10, 2019 Sprinklr itaminwarer Laura E. Weymouth @lauraewenemotth Don't have a bookmark? Try using Fred instead!!! REASON HORKS 4:19 PM Sep 11, 2019 Twitter Web App ASON THORNS

Various Examples


Farah Heron @FarahHeron Okay here's mine. Don't have a bookmark? Have kids, they're always around and handy. 1:47 PM Sep 12, 2019 Twitter for iPhone Jefferson County Public Library @cojeffcolibrary Don't have a bookmark? Try using your library card instead. Don't use @ChexMix. Don't use @vitaminwater. Don't be ridiculous. #LibraryCardSignUpMonth 1:55 PM Sep 11, 2019 Twitter for iPhone Kensington Books @KensingtonBooks And lastly: Don't have a bookmark? Use outrageously fun FAKE food to hold your spot without the mess of crumbs, or the waste of a snack A E D dur the emade , he ay ray of pat- ade bring Patrick e1 dons naty a ZOEY CASTILE 12:08 PM Sep 12, 2019 Twitter for iPhone
Don't have a bookmark? Don't you dare use food or water. Use a limb and a belt! Duh. Now you'll never lose your Tor.com @tordotcom place or your book. AUTHCE OF TE HIEL OF TMEr OBERT 8:44 AM Sep 12, 2019 Twitter for Android wvNITLNG ROBERT JORDAN WARRIO foeALTAII JORDAN WARRIO of ke ALTAII Strand Book Store Don't have a bookmark? Use literally ANYTHING BUT FOOD OR DRINK, YOU MONSTERS @ChexMix STRAND @strandbookstore @vitaminwater Os ing W a l ing e dng yd l b thend arvk g k ng m iSe tde el md of Su SUPPER CLUB h ng r ead be aw h i NOVEL i d deof hge LARA WILLIAMS Safesac Rite 7:20 AM Sep 12, 2019 Twitter Web App + The Parliament House @parliamentbooks Don't have a bookmark? Try using an ancient demonic curse to bind your book and haunt your enemies instead. Are we doing it right, @ChexMix @vitaminwater KMR TMIRA yf n 5:13 AM Sep 12, 2019 Twitter Web App

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