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2010 Wikipedia Fundraising Campaign

Added • Updated 8 months ago

Added by Hedd Schotte • Updated 8 months ago by Brad
Added by Hedd Schotte • Updated 8 months ago by Brad

2010 Wikipedia Fundraising Campaign
Category: Event Status: Confirmed Year: 2010 Origin: Wikipedia Region:
Type:
Tags: 4chan, banner, image macro, snowclone, wikipedia, please read: a personal appeal from x founder y, pop culture, phrasal template psa,

Additional References: Encyclopedia Dramatica, Wikipedia,
2010 Wikipedia Fundraising Campaign


Please read: A personal appeal from Wikipedia founder Jimmy Wales

Overview

The 2010 Wikipedia Fundraising Campaign is the online encyclopedia's first fundraising campaign which implemented a site-wide banner ad featuring photographs of the founder Jimmy Wales and a donation plea that begins with "Please Read: A Personal Appeal From Wikipedia Founder Jimmy Wales." Following its launch in November 2010, the banner ad became a popular subject of parodies based on the phrasal template "Please read: A Personal Appeal from (X) Founder (Y)."

Background

As Wikipedia is both a non-profit and free-to-use worldwide organization, The Wikimedia Foundation[7] raises money on a yearly basis to sustain both staff and web servers. After five months of planning, a group of volunteers launched a campaign placing an image of the site's founder Jimmy Wales and a link to a personal message from him and donation page at the top of every article on Wikipedia. The ads were implemented on November 15th, 2010[1], calling on anyone visiting Wikipedia to donate $20 or more to support the website.

Notable Developments

Please read: A Personal Appeal from (X) Founder (Y)

Shortly after its first appearance on the site, a Google Chrome browser extension[2] was created that would place Mr. Wales' appeal on the top of every web page. The appeal was parodied on Uncyclopedia[13], PC Gamer[14] and The Next Web.[15] On November 25th, 4chan implemented a similar banner ad featuring moot[12] that redirected to a fisheye photo of an orange cat.


4chan Announcement Please read: A personal appeal from 4chan founder Christopher Poole Read Now Boards filter ▼ Japanese Culture Anime & Manga Anime/Cute AnimeWallpapers Mecha Cosplay & EGL CuteMale Flash Transportation Otaku Culture Pokémon Interests Video Games Comics &Cartoons Technology Television&Film Weapons Auto Animals &Nature Traditional Games Sports Science &Math International Creative Oekaki Papercraft & Origami Photography Food &Cooking Artwork/Critique Wallpapers/General Yaoi Music Fashion Toys 3DCG Adult (18) Sexy Beautiful Women Travel Hentai Ecchi Yur HentailAltermative Other Health & Fitness Paranormal Literature Advice News Misc. (18+ Random Request ROBOT9000 Torrents Rapidshares High Resolution Animated GIF

Additionally, many users began sharing screenshots of Wikipedia entries showing both the banner ad and the article title, thus visually associating his message with entries that are irrelevant to the campaign. Due to the prevalent display of the ad unit across Wikipedia pages, many Internet users quickly responded with their opinions and parody images featuring a wide variety of website founders and business leaders began spreading.


Please read A personal appeal from Meme Generator founder Eff Snarf PLEASE READ: A Personal Appeal from Cow Clicker creator lan Bogost

Please read: A personal appeal from Our lord, son of god, saviour of all mankind, Jesus Christ It is reads? From CATS Founder- Messag@ mrhich re personal

A personal appeal from Read Now Please read: A Personal appeal from Wokopodoo founder Jommo Woles

Campaign Turnout

Despite being $1 million short of their goal on December 3st, 2010[9], Wikipedia's fund-raising campaign reached its target of $16 million in just 50 days[3], in comparison to $8.7 million the site raised in 67 days at the end of 2009. More than 500,000 users contributed from 140 countries, with an average contribution of $22.[10]

Banner Ad Testing in 2011

Beginning in June 2011, Wikipedia began testing a wide variety of similar banner ads[4] expanding the images to not only include Jimmy Wales but other employees of the Wikimedia Foundation as well. One of the pleas featured Brandon Harris (shown below, center), a staff programmer who says he quit his job building "some crappy thing that's designed to steal money from some kid who doesn't know it" to work with Wikipedia. These ads were often screenshot with entry titles to yield an oddly-fitting, inappropriate or absurd comedic effect. Widely shared online, many of these images were featured on the single topic Tumblr A Personal Appeal.[11]


Morpheus (The Matrix) From Wikipedia, the free encyclopedia Go ahead, make my day Article Discussion Manic Pixie Dream Girl From Wikipedia, the free encyclopedia

According to the Wikipedia article[5] about its own fundraising efforts, the banner featuring Harris was the first banner ad to outperform the one with Jimmy Wales, signaling an optimistic outlook for the organization's goal to raise $25 million by the end of 2011. In January 2012, the company announced[8] they had raised more than $20 million from more than 1 million people in different countries.

Search Interest

Search queries for "wikipedia donation" peak during the last month of each year, coinciding with the website's launch of end-of-year campaigns.

External References



Tags: 4chan, banner, image macro, snowclone, wikipedia, please read: a personal appeal from x founder y, pop culture, phrasal template psa,


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