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Clif Bar vs. Kind Snacks

Clif Bar vs. Kind Snacks

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Updated Jun 14, 2019 at 04:52PM EDT by Sophie.

Added Jun 14, 2019 at 04:07PM EDT by Sophie.

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Overview

Clif Bar vs. Kind Snacks refers to arguments had about ingredients between the two companies on their social media accounts.

Background

On March 6th, @ClifBar[1] tweeted a blog post of theirs explaining an ad they took out in the New York Times challenging Kind Snacks to go organic and said, "We believe that going organic is the key to creating a healthier, more just and sustainable food system. We also know that we can’t change it alone. So we’re challenging @KINDSnacks to go organic. We’ll even help them by lending our expertise. #organic" (shown below, left). The tweet gained 190 likes in three months. @KINDSnacks[2] responded by saying, "It’s deceptive to try to pass off organic brown rice syrup as healthy. We’d be happy to meet with you and share why we focus on making snacks that always lead with nutrient-dense ingredients like whole nuts, whole grains & whole fruit – instead of sugar" (shown below, right). The tweet gained over 270 likes in three months.


CLIF Bar CLIF @ClifBar We believe that going organic is the key to creating a healthier, more just and sustainable food system. We also know that we can't change it alone. So we're challenging @KINDSnacks to go organic. We'll even help them by lending our expertise. #organic AN OPEN INVITATION TO KIND BAR FROM CLIF BAR We transitioned to organic in 2003, and think it's the key to creating a healthier, more just and sustainable food system. Now we're challenging KIND Bar to join us-to start using organic. clifbar.com 1:59 PM 6 Mar 2019 KIND Snacks KIND @KINDSnacks Replying to @ClifBar It's deceptive to try to pass off organic brown rice syrup as healthy. We'd be happy to meet with you and share why we focus on making snacks that always lead with nutrient-dense ingredients like whole nuts, whole grains & whole fruit instead of sugar. brown rice syrup is sugar, whether it's organic NUTRITION FOR SUSTAINED ENERGY BAR ENERGY BAR 31% or not. sugar 2:31 PM 6 Mar 2019 CLIF

Notable Developments

On March 6th, @ClifBar and @KindSnacks continued their back-and-forth. @Clifbar[3] tweeted, "Part of our sustainable, organic food supply is having pride in our ingredients, including organic brown rice syrup & other organic sweeteners. Calling out individual ingredients won't deter us. We source 117 organic ingredients across our supply chain. Won't you join us?" (shown below, left). @KINDSnacks[4] responded by saying, "Give us a call, you have our number and we’d be happy to meet. Bonus: It’s cheaper than a New York Times ad" (shown below, right). The tweet gained over 140 likes in three months.


CLIE CLIF Bar @ClifBar Replying to @KINDSnacks Part of our sustainable, organic food supply is having pride in our ingredients, including organic brown rice syrup & other organic sweeteners. Calling out individual ingredients won't deter us. We source 117 organic ingredients across our supply chain. Won't you join us? 5:01 PM - 6 Mar 2019 KIND Snacks KIND @KINDSnacks Replying to @ClifBar Give us a call, you have our number and we'd be happy to meet. Bonus: It's cheaper than a New York Times ad 5:05 PM - 6 Mar 2019

On June 10th, 2019, Kind Snacks posted their new ad campaign to YouTube and Facebook which explicitly calls out Clif Bar for the amount of sugar in their products. The ad gained over 1.2 million views on YouTube in four days (shown below).



That same day, CLIF Bar[5] responded on Facebook saying, "Hi! We just heard we’re in your ad! You left out, though, that Clif Bars actually aren’t a snack like Kind Bars--they’re the ultimate energy bars, crafted for sustained energy during physical activity. They've fueled world class athletes for 27 years. Plus, they're made with organic ingredients" (shown below, left). The two continued to argue in the thread about misleading customers (shown below, right).


CIF Hi! We just heard we're in your ad! You left out, though, that Clif Bars actually aren't a snack like Kind Bars- they're the ultimate energy bars, crafted for sustained energy during physical activity. They've fueled world class athletes for 27 years. Plus, they're made with organic ingredients. CLIF Bar Like Reply 3d ^ Hide 13 Replies Onem Chiita minus the soy and it'll be even better! Like Reply 3d KIND Snacks So you're saying people shouldn't eat Clif Bars as an everyday snack because of all the sugar? IND 14 Like Reply 3d KIND Snacks We're saying people should eat CLIF Bar CLIF bars when they want sustained energy to get through physical activity because CLIF bars have a nutritious balance of proteins, carbs, fats, and, yes, sugar. But since you brought up snacking, we also have... See More 2 Like Reply 2d CLIF Bar But we're a little confused. If sugar is such a big deal to you, why did you sell 40% of your company to Mars Candy, the makers of Snickers, Skittles and M&Ms? We're still independent-employee- and family-owned because we're on a mission to feed people, nourish the planet, and make it good for all. 3 Like Reply 2d CLIF Bar So Clif Bars are only for world KIND Snacks IND class athletes doing high endurance activities? And not for everyday people and uses like these? traveling caffeinating commuting road tripping working relaxing 7 Like Reply 2d KIND Snacks CLIF Bar We're not against sugar, we're KIND against misleading people by passing off brown rice syrup, a form of sugar, as healthy. Since day one we've been an independent and team-member owned company and still are. 10 Like Reply 2d KIND Snacks These would actually be great occasions for our Nut Butter Filled bars or our Whey Protein bars, or our new CLIF Whole Lotta bars! CLIF Bar CIF Like Reply 1d CLIF Bar KIND Snacks So if you're against misleading people then we have another question. Your bars are made with "glucose syrup." That's typically just another name for "corn syrup." If it is corn syrup, why not just label it "corn syrup." Or are you willing to say that NONE of your products contain corn syrup? And if not, since you are not sourcing organic, is the corn you use made with GMOS? Wondering... Like Reply 1d Edited KIND Snacks CLIF Bar The key difference is that KIND every single KIND snack leads with nutritionally dense ingredients while the overwhelming bulk of Clif sales comes from products whose first ingredient is some form of sugar. 1 Like Reply 1d

Search Interest

External References

[1] Twitter – ClifBar

[2] Twitter – KINDSnacks

[3] Twitter- ClifBar

[4] Twitter – KINDSnacks

[5] Facebook – KINDSnakcs

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