Faria Limer

Faria Limer

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Updated Apr 08, 2023 at 07:27AM EDT by Rebecca Rhodes.

Added Apr 07, 2023 at 11:23AM EDT by Mateus.

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Faria Limer is a Brazilian-Portuguese slang term that refers to people who work on one of the main finance streets in the city of São Paulo, Brazil, the Avenida Brigadeiro Faria Lima. Similar to Wall Street in the United States, the workers who frequent the Brazilian street received the nickname from a popular news website in December 2019, which turned into a common slang term and inspired memes on social media.


The Faria Limer slang term was coined on December 13th, 2019 by the Brazilian journalists Ana Carolina Soares and Mariana Rosario in a news article for the Veja São Paulo Magazine.[1] The article explains the lives of the workers of the busiest financial street in São Paulo, Brazil, the Avenida Brigadeiro Faria Lima. In the article, the journalists detail the perceived personalities, styles, and mannerisms of the Faria Limer (magazine cover seen below).

vejasaopaulo.com.br 18 de decembro de 2019 Veja São Paulo Abril HA OP All 20 Do OS FARIA LIMERS Como vivem, enriquecem, gastam e se cuidam os paulistanos que trabalham no enclave de maior crescimento econômico do país, polo de modas e ambições apelidado de "condado"


The news article gained viral interest on social media on the same day it was released online, inspiring memes using the slang term created by the journalists. For instance, Twitter[2] page @greengodict translated the slang term to English on December 13th, 2019, receiving 913 likes and 251 retweets in four years (seen below).

Faria Limers 1 (phr.) paulists who work in the Faria Lima County, the city's most white, most privileged, most expensive square meters, considered by some as the Brazilian Wall Street. greengodictionary

The content of the report amused people who worked at the Avenida Brigadeiro Faria Lima, and many started to use nickname amongst themselves. The term was also used by those who live far from the region, but recognize the validity in the jokes about Faria Limers. For example, Twitter[3] @camisgray shared an image of chaotic car traffic on Faria Lima Avenue as a way to mock the Faria Limers. The post (seen below, left) garnered 3,000 likes and 570 retweets in four years. Another instance mocking the workers of that Brazilian region was posted by Twitter[4] user @mthlimao on December 13th, comparing the magazine cover portrayal of a Faria Limer with Jim from The Office. The post (seen below, right) garnered 211 likes and 39 retweets in four years.

Camis & Bebis @camisgray Follow Os Faria Limers 11:33 AM Dec 13, 2019 3K . Reply ↑ Share Read 43 replies Matheus @mthlimao 13/12/19 Alguém percebeu que o Jim do "The Office" é um dos Faria Limers que aparecem na capa da Veja? Q1 139 211 da = ←]

Various Examples

Semiótica de verniz @Alexandre_1957. Seguir Aquele grupo musical de alto padrão. Os Família Limers. #farialimers #vejinha 12:52 PM 13 de dez de 2019 48 Responder અન Compartilhar Leia mais no Twitter Toca do Dov FARIA LIMERS E O BITCOIN BLOCK 687646 bitcoinheiros #180

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