About

If You Don't Play Duke Nukem 3D, You Like Men refers to an unearthed, edgy advertisement for the 1996 video game Duke Nukem 3D that attempts to appeal to straight men's fear of being homosexual by telling them if they don't play the game, they "like men." After it was uncovered by the Twitter account @weirdgameads in May 2022, the ad became an exploitable meme format where users altered the ad and text via recaptions in numerous ways for humorous effect.

Origin

On May 22nd, 2022, gimmick Twitter account @weirdgameads^[1] posted an old print ad for Duke Nukem 3D that read, "If you don't play Duke Nukem 3D, you like men." The tweet gained over 6,300 retweets, 980 quote tweets and 57,000 likes in two days (shown below).

Spread

In the replies to the post on May 22nd, 2022, several Twitter users then edited the ad's text to change the meaning. For example, Twitter user @TheMulletBird^[2] posted an edit that gained over 300 retweets and 4,000 likes in two days (shown below, left). User @pongsifu^[3] also posted a more nonsensical edit of the ad, gaining over 120 retweets and 2,400 likes in a similar timeframe (shown below, right).

The following day on May 23rd, voice actor and YouTuber Gianni Matragano posted a video in which he read many of the edits as the character Duke Nukem. The post gained over 4,400 retweets and 63,000 likes in less than 24 hours (shown below).

pic.twitter.com/vT5E4ZoZex

— Gianni Matragrano (@GetGianni) May 23, 2022

Various Examples

Search Interest

Unavailable.

External References