About

I'm the Easter Bunny refers to a viral video of a man covered in chocolate, sitting in his car and chanting, "I'm the Easter Bunny, I'm the Easter Bunny." He's supposed to look like a chocolate Easter Bunny. The original video was posted to TikTok in late March 2024, created by TikToker MR.HUNGRY (@official.mrhungry) in which he transforms into the Easter Bunny after eating one bite of a chocolate bunny. In the following month, meme creators shared edits of the video, spreading it across social media. The video seemed to resonate with people because of its unsettling nature. In mid-2025, the I'm the Easter Bunny audio resurfaced when it was used in Gi-hun Bunny memes, which centered on a photo South Korean actor Lee Jung-jae, known for his role as Squid Game character Seong Gi-hun (Player 456), wearing a white bunny costume.

Origin

On March 30th, 2024, TikToker^[1] @official.mrhungry posted a video in which he's sitting in his car and holding a chocolate Easter Bunny. He eventually takes a bite of the bunny, transforming him into a chocolate Easter Bunny. He's seen in his car, covered in chocolate with big, bunny ears, chanting, "I'm the Easter Bunny, I'm the Easter Bunny," until the video cuts. Over 13 days, the TikTok gained roughly 20.8 million plays and 1.8 million likes (shown below).

Spread

The video quickly gained reposts and re-edits on the day of, like a video shared by TikToker^[2] @mrdiesel2500 on March 30th, 2024, who wrote in text overlay, "Blud should have listened," receiving over 1.4 million plays and 59,700 likes in 13 days (shown below, left).

On March 31st, 2024, TikToker^[3] @normalmemers posted a similar video, stating, "Yeah I'm getting off of TikTok now…" receiving over 847,200 plays and 28,900 likes in 12 days (shown below, right).

On March 31st, 2024, TikToker^[4] @official.mrhungry posted a video about how he transformed into the Easter Bunny, showing what bunny ears he used and how he covered himself in chocolate. Over 12 days, the video gained over 34.6 million plays and 3.4 million likes (shown below).

The original video started spreading on other social media sites, like a post shared by X ^[5] user @ladyparasitic on March 30th, 2024, who captioned it, "oh ok," gaining over 132,000 likes in 13 days (shown below).

oh ok pic.twitter.com/2K2sOfupIb

— julie (@ladyparasitic) March 31, 2024

On April 2nd, 2024, Instagram^[6] user @qringey reposted the video, gaining over 70,000 likes in 10 days.

Various Examples

Gi-hun Bunny

Gi-hun Bunny, also known as Gi-hun Easter Bunny or Lee Jung-jae Bunny, refers to a photograph of South Korean actor Lee Jung-jae, known for his role as Squid Game Seong Gi-hun (Player 456), wearing a white bunny headdress, which became a meme on TikTok in 2025, when meme creators paired it with the I'm the Easter Bunny sound in brainrot edits.

The original photograph was taken by Netflix Queue and posted to Instagram^[7] in June 2025. The Gi-hun Bunny memes were often combined with Papa Squid Game memes.

Search Interest

External References