About

Kid Singing "Nationwide Is On Your Side" is a viral video of a young girl, Zaya Campbell, daughter of gospel singer Erica Campbell, passionately singing the Nationwide Insurance jingle, which goes, "Nationwide is on your side." The video was originally posted to Instagram in September 2017 and went viral on TikTok in September 2023. It was popularized on the app through lip dubs and memes that month, inspiring over 95,000 uses in a month.

Origin

On September 9th, 2017, Instagram^[1] user and gospel singer imericacampbell posted a video captioned "she's gonna sing quartet" where her daughter, Zaya, passionately sings the Nationwide Insurance jingle, garnering over 218,000 views in six years (shown below). On September 11th, 2023, TikToker^[2] @sundaysbest4u reposted the video at the request of a follower, garnering over 6.4 million views in a month.

Spread

The original sound for @sundaysbest4u's video went viral throughout September 2023, inspiring over 96,000 uses in a month. Two of the most popular examples under the sound were posted on September 19th, 2023 by TikTokers^[3][4] @cadenmcdonald54 and @areiondamilf, garnering over 14.8 million and 8 million views respectively in a month (shown below, left and right).

On September 21st, Instagram^[5] user imericacampbell reposted the video, writing in the caption, "Well it looks like my sweet girl is going viral @nationwide call me #zayacampbell #nationwide #quartet," garnering over 74,000 likes in three weeks. On September 29th, TikToker^[6] @sucss.s posted a video to the sound that gained over 36 million views in two weeks (shown below). On October 10th, Dexerto^[7] reported on the video.

Various Examples

Search Interest

External References